At Stantec, we have some of the world's leading professionals passionate about enabling our business to be its best. Our business teams include finance, procurement, human resources, information technology, marketing, corporate development, HSSE, real estate, legal, and practice services. We bring diverse backgrounds, skills, and expertise and create a caring culture where everyone can thrive. Through teamwork and collaboration, we're building a stronger, more resilient Stantec every day.Your OpportunityReporting to the Public Relations Manager, North America, the PRL for Canada, is part strategist, part storyteller. The position plays a key role in leading public relations efforts, driving content strategies, and identifying opportunities to optimize PR campaigns and team processes.Working in tandem with marketing, digital, and video teams, the PRL will help build PR strategies aligned with broader marketing campaigns and will execute related tactics to achieve success and drive visibility for Stantec in Canada. The PRL is a champion for best practices and new techniques, providing coaching and training both within the Public Relations team and company leadership. Finally, the PRL will identify, generate, and disseminate content for our external platforms including social media, traditional media, and the company's website.Your key responsibilitiesMedia Relations & ResearchFoster and grow relationships with members of business and industry media at the local, regional, and national levelLead the identification, research, and development of targeted media materials (e.G., news releases, story pitches, etc.) based on notable projects, trends, and developments within Canadian regionsMaintain media databases to continuously strengthen our media outreachProactively contact media members (jointly identified with the Public Relations Manager) to communicate relevant stories and news itemsAct as a key point of contact for media inquiries throughout Canada, working closely with the PR Manager, work on any internal briefing necessary for the spokesperson.Track industry trends and issues and identify strategic media opportunities in top tier and business outlets to raise Stantec's profile in key marketsDiligently monitor, measure, and report on the company's media presence, offering recommendations on opportunities to advance coverage goals in strategic outlets.Crisis Communication & ManagementWork closely with PR Manager to support and/or co‐lead crisis response with regional leadership to protect company's reputation.Ensure timely, appropriate handling of issues, playing a key role with Crisis Management team. Help with meeting coordination, drafting key statements and messages, escalating issues to leadership,



and monitoring media and social channels.Help drive a cohesive response through the conclusion of the crisis.Social Media Content Support & AdministrationIdentify and create materials and content that align with strategic objectives and campaigns for use on the company's various social media platforms, including the Stantec blog, Stantec.Com, LinkedIn, and other social media platforms as needed.Translate content performance data into actionable strategies to improve social media outcomesIn partnership with digital team, embrace digital best practices and established corporate brand standards, providing mentorship to cross‐functional partners and leadersContent Development, Copywriting & EditingChampion the Stantec brand and implement the Stantec Voice and Style GuideIdentify and edit technical content that can be tailored and translated for external communications channels and Stantec website (news site, blog)Draft strategic content to promote thought leaders and subject matter expertsManage both internal and external stakeholder approval of contentCollaboration/BrainstormingAs part of the centralized Public Relations Team, embrace a collaborative work environment and meet regularly with the Public Relations Manager to establish weekly priorities, assignments, and progress toward long‐term goalsParticipate in larger Public Relations, Marketing and Communications team meetings, as needed, to discuss specific initiatives and contribute to brainstorm sessions for promotional campaign development and content marketing strategiesManage multiple priorities and keep projects moving forward as expected through consistent status updates with relevant cross‐functional partnersTake an ownership role in regular Public Relations planning and strategic campaign developmentServe as a trusted strategist during business planning and leadership strategy discussionsData Analysis and ReportingCompile regular campaign reports, pulling relevant data and analysis with some oversight from the Public Relations Manager and present outcomes to key stakeholdersReview performance data from multiple sources (e.G., Muck Rack, Hootsuite, etc.) to analyze campaign performance and make informed decisions for optimizing resultsLeverage digital engagement tools to compile campaign analytics with recommendations on opportunities to improve resultsUpdate internal planning documents that support Public Relations Team collaborationLeadershipProvide ongoing leadership, mentoring, and coaching to teaming partnersIf applicable,



provide guidance and performance supervision of direct reportsManage team workload alongside Public Relations Manager, showing initiative and ability to proactively lead projects with minimal oversightCapabilities and CredentialsStrong storytelling and writing skills are essentialDetail‐oriented and organized, with exceptional prioritization skillsAbility to effectively balance multiple priorities and take initiative to identify projectsFundamental understanding of the media landscape (traditional, social)Familiarity with thought leadership strategies and tacticsExcellent interviewing, written and verbal communication skillsAbility to collaborate effectively in a team environment, as well as to work autonomouslyFamiliarity with photography and video preferredPrevious experience with digital content scheduling and tracking platforms preferredProfessional writing samples requiredEducation/ExperiencePost‐secondary degree in communications, public relations, English, journalism, or marketingMinimum 7 years of experience in a marketing communications, public relations, or journalism‐driven roleExperience in the A/E/C industry preferred, but not requiredProven experience driving successful campaignsPay RangeLocations in Lower Mainland - BC, GTA & Ottawa Ontario: $102,600.00 – $153,900.00 annuallyBenefits SummaryPay Transparency: In compliance with pay transparency laws, pay ranges are provided for positions in locations where required. Please note, the final agreed upon compensation is based on individual education, qualifications, experience, and work location. At Stantec certain roles are bonus eligible. Actual compensation for part‐time roles will be pro‐rated based on the agreed number of working hours per week.Regular full‐time and part‐time employees (working at least 20 hours per week) will have access to health, dental, and vision plans, a wellness program, health care spending account, wellness spending account, group registered retirement savings plan, employee stock purchase program, group tax‐free savings account, life and accidental death & dismemberment (AD&D) insurance, short‐term/long‐term disability plans, emergency travel benefits, tuition reimbursement, professional membership fee coverage, and paid time off. Temporary/casual employees will have access to group registered retirement savings plan, employee stock purchase program, and group tax‐free savings account. The benefits information listed above may not apply to union positions because perks for such positions are governed by applicable collective bargaining agreements.LocationPrimary Location: Canada | AB | EdmontonOther Locations: Canada | AB | CalgaryContactBusiness Unit: BC-1516 Marketing & Comms-CA Public RelationsEmployee Status: RegularBusiness Justification: ReplacementTravel: NoSchedule: Full time #J-18808-Ljbffr

📌 Public Relations Lead (Prl), Canada (Edmonton)
🏢 Stantec.
📍 Edmonton