Lead B2B demand generation as a Senior Manager at Wealthsimple. Drive high-quality lead strategies, optimize conversion, and collaborate across teams to impact pipeline and revenue.Wealthsimple is seeking an experienced Senior Manager, Demand Generation to spearhead B2B initiatives. This role combines strategic thinking with execution across multiple channels to enhance lead quality and strengthen the sales pipeline. You will operate autonomously, managing a direct report,
while being accountable for outcomes that drive business success.Key Responsibilities:Own demand generation strategy across various media channelsLead account-based marketing programs targeting key segmentsCollaborate with Sales for aligned lead definitions and scoringBuild reporting on funnel performance and insightsIntegrate AI tools into demand generation workflowsRequirements:Proven B2B lead generation expertise across multiple channelsHands-on experience with paid media campaignsExperience in designing account-based marketing programsStrong collaboration with Sales and Product Marketing teamsAnalytical mindset to assess and improve funnel performanceBoost your leadership and strategic skills while driving B2B success with Wealthsimple in Toronto.#J-18808-Ljbffr