Hawthorne Recruitment is leading a confidential search for a Vice President, Marketing. This is a senior leadership opportunity for a marketing executive who can set direction, strengthen market position, and build the systems, team, and discipline required to turn strategy into measurable commercial results.The client is an established organization with a solid offering, meaningful customer relationships, and opportunity for further growth. Given the confidential nature of the search, details regarding the company, sector, leadership structure, and mandate are shared directly with qualified candidates.The OpportunityThe Vice President, Marketing will own the marketing function at a strategic level. This is not a maintenance role. It calls for someone who can assess where the organization is today, identify what needs to change, and build a stronger, more focused marketing engine around the business.The successful candidate brings senior judgment, commercial fluency, and the ability to translate a complex offering into clear positioning, credible messaging, and practical go-to-market activity. They work closely with executive leadership and shape how the organization presents itself to the market.What You Will OwnMarketing strategy, planning, and execution across the organizationBrand positioning, market narrative, and message disciplineDemand generation and campaign strategy tied to commercial prioritiesSales enablement, customer-facing materials, and market-facing communicationsContent, thought leadership, and channel strategyMarketing systems, reporting, and performance measurementLeadership, development, and accountability within the marketing functionCross-functional alignment with sales, customer, product,



and executive stakeholdersWhat Success Looks LikeSuccess in this role takes both strategy and execution. The right leader brings clarity to the function, focuses activity around business priorities, and builds stronger alignment between marketing and commercial outcomes. Over time, it shows up as:A clear marketing strategy the business understands and can act onStronger market positioning and more consistent external messagingBetter alignment between marketing activity and revenue generationA more disciplined approach to campaigns, content, reporting, and sales supportA marketing function that operates with ownership, pace, and credibilityA stronger executive voice for marketing at the leadership tableWhat You BringSenior marketing leadership experience in a complex B2B environment. You may come from technology, SaaS, professional services, advanced manufacturing, industrial services, or another setting where the buying process is considered, relationship-driven, and commercially nuanced.Marketing leadership at the Director, Senior Director, Head of Marketing, or Vice President levelA track record of building marketing strategy, not simply executing someone else's planStrong command of positioning, messaging, demand generation, and sales enablementExperience supporting growth through practical, commercially connected marketingThe ability to translate complex offerings into transparent, credible market languageConfidence working alongside senior leaders and commercial teamsStrong judgment, strong writing instincts, and a high standard for qualityComfort where structure needs to be built, improved, or refinedThe maturity to lead through change while bringing people with youLocationFlexible for the right leader. Specifics are discussed with qualified candidates as part of the confidential process. #J-18808-Ljbffr

📌 Vice President Marketing (Halifax Regional Municipality)
🏢 Hawthorne Recruitment
📍 Halifax Regional Municipality