Join Instrumentl as the Growth Marketing Leader, driving engagement strategies for nonprofits. Own and optimize the demand generation funnels and campaigns in a mission-driven setting.This exciting role at Instrumentl calls for a seasoned marketer with over 8 years of experience in B2B SaaS demand generation. You will forge paths to attract and retain grant-funded organizations through innovative campaigns and collaborations with internal teams. Your strategic mindset and creative approaches will help enhance conversions throughout the user journey.Key Responsibilities:Develop and lead a comprehensive demand generation engineCraft compelling marketing campaigns for engagementOwn and refine the conversion funnel and sales handoffPartner cross-functionally for cohesive marketing effortsUtilize analytics for continuous improvement and learningRequirements:8+ years in demand generation at a SaaS companyProven history of controlling pipeline performanceExperience with SEO, Paid Social, Email, and CROStrong ability to work with agencies and internal teamsCreative thinker with successful campaign examplesBe part of a mission-oriented growth journey, making a difference in how nonprofits operate.#J-18808-Ljbffr

📌 Growth Marketing Leadership At Instrumentl (Canada)
🏢 Medium
📍 Canada