Marketing Strategist, Direct P&C InsuranceMarketing Strategist, Direct P&C Insurance role at CAA South Central Ontario.About UsAt CAA Club Group, we are passionate about keeping our Members protected – whether they are on the road, at home, or travelling abroad. As a trusted Member‐based organization, we provide products and services that are essential to Members' safety and peace of mind. With over 2.6 million Members across Ontario and Manitoba, we advocate on issues such as road safety and infrastructure, the environment, seniors' mobility, and consumer protection. Associates share in each other's successes, drive change, and support each other while cultivating a great working environment to deliver on what is best for our Members. CAA Club Group is a member of the CAA Club Group of Companies.Who we areAre you ready to join an award‐winning, purpose‐driven culture? Welcome to the CAA Club Group of Companies (CCG), where purpose leads to passion! At CCG, we are committed to delivering an exceptional Associate experience. We offer:Work‐life harmony with access to an award‐winning holistic wellness programContinuous learning through our robust corporate curriculum and education reimbursement programIncredible rewards, travel incentives, and product and service discountsPay‐for‐performance and best‐in‐class recognition programsCompetitive benefits that include a defined contribution plan, personal spending account, and so much moreJoin our growing team where everyone belongs!Position DetailsWhat You Will DoDevelop and recommend formal marketing strategies, plans and roadmaps for various campaign types including awareness, education,



and acquisitionParticipate and contribute to the annual P&C Insurance strategic planning sessionsAssist in the development of the annual Marketing Plan for digital marketing initiativesLead campaign planning meetings and brainstorms with key stakeholders to obtain new marketing ideas and key insights/feedbackDevelop strategic digital marketing plans for each acquisition initiative, in the context of the overarching annual sales plan, based on objectives, timelines and budgetsPlan and execute results‐driven marketing campaigns for all partner clubs through digital marketing channels to increase new business sales and other marketing objectivesCollaborate with sister clubs on strategy and execution of digital marketing tactics in their respective regionsManage the end‐to‐end digital marketing campaign process to meet key performance indicators as per the annual marketing planWork with database marketing team (internal & external) and sister clubs to establish analytics and reporting, including customer profiling/segmentation and ongoing reporting to understand customer behaviourActive monitoring of campaign spends and performance with ongoing optimizations in collaboration with internal and external partnersPlease note, salary range is not inclusive of total compensation. The expected salary range for this position will be impacted by factors such as the successful candidate's skills, experience and working location, as well as the specific position's business line, scope and level.



Candidates with salary expectations outside of the range are encouraged to apply.Who You AreCompletion of a university degree in Marketing, Business, or a related field3–5 years of experience in digital marketing, with a focus on strategy and campaign execution1–2 years of relevant marketing experience in the Insurance industry, preferably P&CExperience in managing results‐driven marketing campaigns through various digital marketing channels and segmented target audiencesStrong understanding of digital marketing principles, practices and standards, with experience in integrating online and offline initiativesProven track record of success in driving digital marketing growth and ROIExpertise in SEO, SEM, paid advertising (Google Ads, social media ads), email marketing, and content strategyStrong analytical skills with proficiency in tools like Google Analytics, Mixpanel, TableauExperience with social media marketing and managing multi‐channel digital campaignsPlease note that internal applicants are asked to formally express their interest by applying online no later than 10 business days after the position is posted.Please note that we may use AI tools to help us through the recruitment process.Our CommitmentWe are an equal opportunity employer and are committed to providing employment accommodation in accordance with all applicable Provincial Human Rights and Accessibility Legislation. CCG will provide accommodations to job applicants with disabilities throughout the recruitment process. If you require an accommodation, please notify us and we will work with you to meet your needs.Seniority levelMid‐Senior levelEmployment typeFull‐timeJob functionMarketingIndustriesInsurance #J-18808-Ljbffr

📌 Marketing Strategist, Direct P&C Insurance (Markham)
🏢 CAA South Central Ontario
📍 Markham