About The CFO ClubThe CFO Club helps finance leaders navigate the complexity of modern finance so they can focus on strategic decision‐making, capital efficiency, operational effectiveness, and long‐term value creation. We provide peer‐driven insights, practical frameworks, executive playbooks, and community‐powered experiences that help CFOs and finance operators lead with greater clarity and confidence in a rapidly changing environment shaped by AI, evolving systems, and organizational complexity. Our audience includes CFOs, FP&A leaders, controllers, finance operators, and senior decision‐makers looking for practical insight, trustworthy guidance, and meaningful professional connection.About the RoleWe are looking for a Senior Editor to help build The CFO Club into a trusted, community‐powered media brand for modern finance leaders. This is an audience‐growth and editorial‐leadership role centered on creating serious‐fun decision‐support content that helps finance leaders make better decisions, discover better tools and workflows, and navigate the changing realities of contemporary financial leadership.ResponsibilitiesBuild engaged, community‐powered editorial experiences.Create, assign, edit, write, and publish editorial content across articles, newsletters, social media, short‐form video, narrative video, podcasts, livestreams, events, and community formats.Develop content informed by real practitioner insight, including interviews, contributor conversations, finance communities, surveys, Q&A sessions, and social listening.Design audience experiences focused on strategic finance leadership, AI adoption, workflows, forecasting, systems, operational effectiveness, and decision‐making.Program and support webinars, livestreams, roundtables, podcasts, and editorial event experiences.Repurpose editorial IP into newsletter blocks, social content, video clips, lead magnets, reports, and community assets.Ensure editorial output reflects the publication's tone, usefulness, authority, and audience relevance.Continuously identify opportunities to increase audience participation, contribution, sharing, and return engagement.Create insight‐led decision‐support content that performs.Assign, edit, write, optimize, and experiment with JTBD frameworks, workflows, systems, tools, and practitioner‐led content.Build content that helps finance leaders understand what to do, how to do it, and which tools, systems, or approaches can help.Improve SEO‐driven and community‐driven content with stronger practitioner insight, storytelling, visuals, structure, examples, CTAs,



and internal journeys.Produce and improve decision‐support formats such as benchmark reports, salary guides, AI reports, workflow roundups, expert interviews, surveys, member exclusives, and lead magnets.Use Marfeel, GA, HubSpot, newsletter data, and audience performance signals to guide optimization and experimentation.Test headlines, hooks, formats, distribution strategies, CTAs, and conversion pathways to improve performance.Monitor performance across subscriber growth, newsletter clicks, AI visibility, topical authority, engagement, and discoverability.Share learnings, experiments, and repeatable editorial playbooks across the organization.Expand audience reach, relationships, and distribution.Identify, recruit, and manage finance contributors, practitioners, SMEs, partners, and executive voices.Build contributor‐to‐content‐to‐audience‐to‐community growth loops.Act as a visible host and guardian of the brand across newsletters, events, podcasts, social media, community spaces, and contributor relationships.Package and distribute content across newsletter, social media, search, Discover, podcast, video, community, partner, and digital PR channels.Collaborate on co‐created reports, research, surveys, multimedia initiatives, and strategic partnerships.Represent the brand through events, panels, podcasts, conferences, and external opportunities when useful.Build and maintain reusable insight libraries containing interviews, quotes, patterns, transcripts, and community intelligence.Track relationship‐building and distribution performance based on subscriber growth, newsletter engagement, RFV, authority signals, and audience quality.Success MetricsGrowth in ICP subscriber acquisition.Increased newsletter clicks and audience engagement.Growth in returning audience behavior and repeat visits.Increased authority signals, search visibility, and AI discovery presence.Performance of decision‐support and practitioner‐led content.Audience participation and contributor engagement.Growth in non‐organic and community‐driven traffic.Successful execution of multimedia, event, and partnership initiatives.Clear evidence that audiences trust, share,



and repeatedly engage with the brand.QualificationsStrong editorial judgment and audience instincts.Experience creating B2B, practitioner‐led, or professional editorial content.Strong interviewing and synthesis skills.Ability to turn complex workflows and operational topics into useful, engaging editorial experiences.Experience growing newsletter engagement, subscriber audiences, or community participation.Experience across multimedia formats including newsletters, social media, video, podcasts, webinars, or events.Comfort using analytics and audience signals to guide experimentation and optimization.Experience collaborating with contributors, SMEs, and strategic partners.Understanding of SEO, distribution strategy, audience engagement, and AI discovery trends.Strong organizational and communication skills.Ability to operate with speed, experimentation discipline, and audience empathy.Nice to HaveExperience covering finance leadership, operations, enterprise technology, FP&A, accounting, or AI adoption.Experience creating benchmark reports, surveys, or insight‐led content.Experience hosting or participating in podcasts, webinars, livestreams, or editorial events.Familiarity with tools used by finance organizations and modern finance teams.Experience building community‐powered editorial systems or contributor networks.Salary and BenefitsThis full‐time position is available as either a remote or hybrid position (depending on location), with an annual salary in the range of $120,000 to $150,000 CAD. The range is a guide for the expected skills, knowledge, and experience for new hires based in Canada only. Seniority level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, and abilities of the applicant, equity with other team members, and alignment with market data. This means ranges will vary for candidates based outside of Canada and/or at different seniority levels. In addition to annual salary, full‐time employees are also eligible for a discretionary bonus and a comprehensive benefits package.Diversity, Equity, and InclusionBlack and White Zebra is an equal opportunity employer and considers all candidates for employment regardless of race, color, religion, sex, national origin, citizenship, age, disability, marital status, military or veteran's status (including protected veterans, as may be required by federal law), sexual orientation or any other category protected by law. We celebrate all backgrounds and attributes that continue to help make our team impactful, iterative, adaptable, and fun! #J-18808-Ljbffr

📌 Senior Editor, The Cfo Club (Victoria)
🏢 Black & White Zebra
📍 Victoria