About the CompanyWe are a fast-growing online gaming operator running a crypto-first international casino targeting high-growth markets across Latin America and Southeast Asia. Our platform is built for speed, performance, and a player-first experience. We operate with a lean, entrepreneurial team and a bias toward action.The RoleWe are looking for a Head of Marketing to own the full marketing function for our international brand. You will report directly to the CEO and be the most senior marketing hire on the team. This is a builder role, you will set strategy, run campaigns, manage vendors, and grow the team over time. You will also work closely with an existing marketing team who handles day-to-day execution across paid media, CRM, and affiliate development.The ideal candidate has deep iGaming experience, understands how to operate in international and grey-market environments, and is comfortable with crypto-native products and audiences. You are data-driven, scrappy when needed, and know how to deliver performance at scale.What You'll OwnStrategy & GrowthDefine and execute the go-to-market strategy across key starting point markets ( LatAm & Southeast Asia)Build and own the acquisition funnel end-to-end: paid media, affiliate, organic, and influencersSet KPIs, manage budgets, and report performance directly to the CEOIdentify and prioritize recent market opportunities as we scaleTeam & Vendor ManagementLead the existing marketing team member (Paid Media & Performance)Manage and evaluate external agencies, affiliate networks, and media partnersOwn the vendor roadmap: identify gaps, evaluate new partners,



negotiate contractsPerformance MarketingOversee paid media across Meta, programmatic, and emerging channels relevant to our marketsEnsure attribution is accurate and that spend decisions are grounded in real performance dataDirect affiliate program growth: Commission payment structures, partner recruitment, complianceCRM & RetentionGuide retention strategy: lifecycle campaigns, welcome flows, reactivation, and VIPWork with internal tools (e.G. Klaviyo or equivalent) and ensure CRM integrations support the player baseWhat We're Looking ForRequired5+ years of marketing experience, with at least 3 in iGaming or online gamblingProven track record in international markets, particularly LatAm and/or Southeast AsiaHands-on experience operating in grey-market or lightly regulated environmentsStrong familiarity with crypto-first products and crypto-native audiencesExperience managing performance marketing budgets of $100K+ monthlyConfident running paid acquisition across Meta, programmatic DSPs, and affiliate channelsStrong analytical mindset, you make decisions from data, not instinct aloneComfortable in a lean team: strategic and executional in the same weekNice to HaveExperience with platforms such as Affilka, Voluum, Adform, or similarExperience growing a marketing function from early‐stageWhat to ExpectThis is a high-ownership role at a company that moves fast. You will have real influence on strategy and direction, and direct access to the CEO. We are building something that works internationally from day one, that means ambiguity is part of the job, and we need someone who thrives in it. #J-18808-Ljbffr

📌 Head Of Marketing (Alton)
🏢 GBL (Green Brick Labs)
📍 Alton