Lead CRM and member insights initiatives at Tru Cooperative Bank as a Director. This role demands expertise in Microsoft Dynamics 365 and a focus on enhancing member engagement through AI.In this leadership role, you will oversee the implementation of enterprise CRM strategies while ensuring alignment with organizational goals. Your background in digital product management, particularly within financial services, is crucial for advancing member acquisition and retention efforts. Drive continuous improvement through cutting-edge CRM capabilities and work cross-functionally to maintain a unified engagement platform.Key Responsibilities:Lead CRM, contact centre,



and member insights teamsOperationalize Dynamics 365 for enhanced member experiencesDevelop AI-enabled engagement programs and strategiesBuild unified voice and digital engagement channelsEstablish governance frameworks for robust data integrityRequirements:Bachelor's Degree in IT or related field required8+ years in CRM and platform leadership rolesExperience with omnichannel environments essentialProven track record in financial services or fintechStrong skills in project management and communicationDrive transformative CRM initiatives to enhance member satisfaction and operational effectiveness at Tru Cooperative Bank.#J-18808-Ljbffr

📌 Director Of Crm Strategy At Tru Cooperative Bank (Langley)
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📍 Langley