Role OverviewThe Marketing Manager, Canada is responsible for translating global marketing strategy into locally relevant, revenue-driving execution across Daniels Health's Canadian business and brands.This is a commercial, downstream marketing role focused on:Driving pipeline through targeted campaignsDeveloping high-impact sales enablement toolsOwning the Canada content and messaging ecosystemThe role acts as the primary link between sales and marketing in Canada, ensuring that messaging, content, and campaigns reflect real customer needs, support active opportunities, and contribute directly to revenue outcomes.Key ResponsibilitiesCommercial Content & Campaign ExecutionOwn and manage the Canada commercial content calendar (email, social, blogs, campaigns)Translate global positioning into localized, customer-relevant messagingDevelop and deploy campaigns aligned to key personas and verticalsPartner with global content and digital teams to execute efficiently and at scaleSales Enablement & Deal SupportDevelop sales tools (presentations, one-pagers, case studies, templates)Partner closely with sales to support active opportunities and strategic accountsContribute to RFP and proposal messaging, ensuring clear, compelling narrativesBuild repeatable templates and frameworks that improve consistency and speedSales & Pipeline ReportingLeverage Salesforce pipeline data to identify gaps, trends, and growth opportunities, translating insights into proactive content and campaign strategies that drive new business, customer retention, and account expansion across Canada.Partner with sales and digital marketing to connect pipeline performance with campaign execution,



optimizing marketing-generated revenue across email, SEO, paid media, and other demand channels.Establish and reinforce clear processes for lead management, pipeline visibility, and sales enablement, ensuring marketing efforts are directly aligned to revenue outcomes and conversion efficiency.Digital Campaign AlignmentPartner with digital marketing team to ensure alignment on targeting strategy, messaging and campaign prioritiesEnsure digital programs reflect real customer pain points and commercial prioritiesBrand Stewardship / Market and Customer Insight TranslationAct as the Canada brand expert across healthcare waste division ensuring consistency in messaging, tone and market positioningGather and synthesize voice of sales, customer feedback and market dynamics specific to CanadaContinuously refine: Brand messaging, content priorities and campaign focus to align with business priorities and customer needsCore CompetenciesCommercial mindset - understands pipeline, not just marketing activityExecution ownership - able to operate independently and deliver at paceSales alignment - builds credibility and trust with sales teamsStructured thinking - creates repeatable tools, templates,



and processesAdaptability - comfortable working within a high growth environment with evolving prioritiesQualifications & Experience4-8+ years of experience in B2B or healthcare marketingProven experience in: Sales enablement and commercial content development. Campaign execution tied to revenue outcomes. Cross-functional collaboration with sales teamsStrong ability to translate strategy into executionExcellent written and verbal communication skillsUp to 25% travelExperience working in matrixed or multi-market organizations preferredWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.The pay range for this position is $110,651to $152,145 base salary. Actual compensation within this range will depend on factors unique to each candidate, such as prior experience, skill, certifications, and work location. Pay variations by location reflect local conditions and differences in the cost of labor.At Daniels Health, we are committed to supporting our employees' well-being, work-life balance, and career growth through a comprehensive benefit package. Eligible employees enjoy benefits such as medical, dental, and vision insurance, retirement savings plans with company match contributions, paid vacation and sick time, wellness resources, life insurance, and career development opportunities. #J-18808-Ljbffr

📌 Marketing Manager (Brampton)
🏢 Daniels Health Canada
📍 Brampton