Lead transformative commerce media strategies as the Director of Performance at WPP Media. This role drives impactful media investments across retail networks and direct-to-consumer platforms.As a strategic leader, you will oversee performance marketing initiatives, ensuring alignment with client objectives for measurable outcomes. You will collaborate with Planning, Analytics, and Activation teams to optimize strategies for retail and marketplace channels like Amazon and Instacart.



Experience in performance measurement and cross-functional team leadership is essential to succeed in this role.Key Responsibilities:Drive commerce-focused performance media strategies for diverse platformsEstablish tracking frameworks for campaign measurement and optimizationPartner with Media Planning to implement full-funnel strategiesInnovate within retail media and emerging commerce channelsDevelop audience segmentation leveraging first-party dataRequirements:Proven expertise in performance marketing and commerce mediaUnderstanding of retail media networks and marketplace advertisingStrong analytical and strategic thinking skillsExperience with Amazon Ads and Walmart ConnectExcellent communication and stakeholder managementMake a notable impact in performance marketing by driving resources towards client success and solid media partnerships.#J-18808-Ljbffr

📌 Director Of Performance Strategy At Wpp Media (Montreal)
🏢 wppmedia
📍 Montreal