Lead ResMed's marketing excellence as a Senior Marketing Manager focused on the Canadian sleep apnea sector. Elevate brand presence by integrating patient and provider marketing efforts.In this pivotal role, you will be responsible for crafting strategies that reflect Canada's complex healthcare dynamics. Collaborate with teams across Sales and Product Marketing to enhance patient engagement while overseeing revenue growth strategies. This includes leveraging analytics for continuous campaign optimization.Key Responsibilities:Direct Canada's integrated marketing strategy for growthCollaborate with leadership on B2B and B2C strategiesDevelop detailed marketing briefs for campaign executionCraft province-specific plans considering market factorsLead programs for enhancing CPAP adoption and patient adherenceRequirements:Bachelor's degree in Marketing, MBA preferredMinimum 8 years of relevant marketing experienceStrong grasp of the Canadian healthcare landscapeExcellent stakeholder management and leadership abilitiesExperience with various marketing analytics platformsContribute to creative strategies that enhance health outcomes with ResMed Canada.#J-18808-Ljbffr

📌 Resmed Canada Senior Marketing Specialist (Halifax Regional Municipality)
🏢 ResMed
📍 Halifax Regional Municipality