Join Scribd as Senior Manager, Paid Social Marketing and enhance user acquisition through creative social strategies across Meta, TikTok, and Reddit.As part of the performance marketing team, you will leverage over six years of expertise in paid social campaigns, primarily in subscription or D2C products. You will design and execute targeted advertising strategies that enhance engagement for Scribd's products like Everand and Fable. This role requires a deep understanding of audience targeting, creative testing, and performance analytics,



ensuring continuous optimization and innovation.Key Responsibilities:Manage and optimize social advertising budgets for campaignsDesign comprehensive audience targeting frameworksDevelop structured testing plans to maximize efficiencyLead collaboration with Creative for compelling ad contentAnalyze and report funnel performance from ad clicks to conversionsRequirements:6+ years experience in paid social marketingExperience in subscription-based product advertisingStrong knowledge of Meta Ads Manager and TikTok AdsProven analytical skills in conversion optimizationCross-functional collaboration experience with stakeholdersHarness your expertise in social advertising at Scribd and influence the future of user engagement.#J-18808-Ljbffr

📌 Senior Manager, Paid Social Marketing At Scribd (Toronto)
🏢 Scribd
📍 Toronto