Director, Demand Generation at gorgias.

About the role Gorgias is on a mission to revolutionize how brands engage with their customers through innovative conversational commerce solutions powered by AI. As we evolve from a helpdesk primarily serving small and medium-sized businesses to a comprehensive global enterprise platform, we are seeking a strategic leader to oversee our demand generation initiatives. This role will be pivotal in driving our full-funnel marketing efforts, ensuring that we effectively capture and nurture leads throughout the customer journey.

Key facts

- Location: Toronto
- Engagement: Full-time
- Compensation: CA$181,874 - CA$201,018 plus 0.014% - 0.024% equity
- Team: Marketing

What you'll do

- Lead the development and execution of a robust demand generation strategy that encompasses both self-service product-led growth and sales-driven account-based marketing initiatives.
- Enhance the speed of our sales pipeline by refining our approach to paid search, LinkedIn advertising, app store promotions, and social media, while exploring new avenues for customer acquisition.
- Create and implement multifaceted marketing campaigns that focus on audience segmentation, creative content development, and effective lead nurturing processes.
- Transition our focus towards generating demand at the early stages to boost overall conversion rates and efficiency.
- Work closely with sales and customer experience teams to ensure that marketing strategies are aligned with revenue objectives and customer satisfaction goals.
- Mentor and grow a team of 2-3 marketing professionals, fostering an environment of collaboration and innovation.
- Craft and execute a demand generation playbook tailored for international growth, with a particular emphasis on the EMEA market.
- Utilize your expertise to assess and integrate AI and automation tools into our marketing workflows, enhancing productivity and response times.





Requirements

- A minimum of 7 years of experience in B2B demand generation, with a strong background in paid search, SEM, LinkedIn, and app store marketing strategies.
- Proven track record of successfully managing both product-led growth initiatives for SMBs and account-based marketing strategies for mid‑market or enterprise clients.
- Experience in overseeing comprehensive campaign architectures rather than focusing solely on individual tactics.
- Technical proficiency in contemporary marketing technologies and AI applications relevant to the industry.
- Exceptional collaboration skills to work effectively across various departments and eliminate operational barriers.
- Must be based in Toronto.

Nice to have

- Previous experience in managing demand generation efforts specifically for the EMEA region.
- Familiarity with executing both product-led growth and sales‑led marketing strategies within the same organization.
- Knowledge of account-based marketing platforms such as 6sense or Demandbase.
- Understanding of the e‑commerce landscape, particularly within the Shopify ecosystem.
- Ability to write SQL or a history of working closely with marketing operations and analytics teams.

Skills & tools

- Expertise in paid search, SEM, LinkedIn Ads, paid social media, and app store optimisation.
- Proficient in account‑based marketing (ABM) strategies.
- Experience with product‑led growth (PLG) methodologies.
- Familiarity with marketing automation tools and AI technologies.
- SQL knowledge is preferred.

Practical notes

- Gorgias offers an annual budget dedicated to professional development and continuous learning opportunities for employees.
- Team members have access to advanced AI tools, including ChatGPT, Claude, and Granola, to enhance their productivity and creativity.

Join us at Gorgias and be part of a dynamic team that is redefining customer engagement through innovative solutions.

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📌 Director, Demand Generation (Toronto)
🏢 Gorgias
📍 Toronto