Lead the Salesforce Marketing Cloud initiative as the Director of Marketing Technology at RBC in Toronto. Shape digital communications strategy and enhance email, push, and SMS capabilities.This leadership role demands a visionary who can redefine our marketing technology landscape. Manage a technologist team and oversee CRM/CDP integrations while simplifying our integration architecture. You'll translate business needs into effective platform roadmaps, ensuring measurable improvements in stakeholder satisfaction and operational efficiency.Key Responsibilities:Own the strategy for Salesforce Marketing Cloud practicesDesign recent integration approaches to simplify the platformLead a team in building robust data extensions and connectionsChallenge existing patterns to drive transformative outcomesManage relationships with marketing operations and data teamsRequirements:8-10 years with Salesforce Marketing Cloud expertise4-5 years in technology team leadershipProven transformation track record in marketing technologyExperience with agile delivery and metrics improvementStrong stakeholder management and communication skillsDrive innovation and shape the future of marketing technology at RBC in Toronto.#J-18808-Ljbffr

📌 Director Of Marketing Tech At Rbc (Toronto)
🏢 Royal Bank of Canada
📍 Toronto