JobOverviewFull-TimeToronto, Ontario, CanadaHybridImportant Location RequirementThis is a remote position; however, candidates must be located in the same country, city, or region where the job is posted. The successful candidate must be available to attend a local office, meeting, training session, or company event if requested.Please only apply if you are based in the location listed on this job posting. Remote does not mean the position is open worldwide.About Bridgepoint MaintenanceBridgepoint Maintenance provides repair, maintenance, inspection, and property-support services across residential and multi-unit properties.The business coordinates field professionals, service requests, property access, scheduling, customer communication, documentation, and completion reporting across a growing service network.Marketing plays an important role in attracting property owners, management companies, institutional clients, and qualified service professionals. It also influences local visibility, service demand, customer trust, reputation, and expansion into new markets.Bridgepoint Maintenance is building a stronger marketing operation to support customer acquisition, contractor recruitment, market growth, brand credibility, and predictable demand across its service areas.About The PositionBridgepoint Maintenance is hiring a Vice President of Marketing Operations to lead the company's marketing strategy, customer acquisition, contractor recruitment marketing, brand development, and growth systems.This position will oversee how the company attracts new customers, enters new service areas, builds demand for maintenance services, recruits qualified field professionals, protects its public reputation, and measures the commercial impact of marketing.The successful candidate must be able to build a coordinated marketing function across paid media, local search, content, social media, reputation management, public relations, creative production, CRM, analytics, AI, and automation.This is not a campaign-management or single-channel role. We are looking for a senior leader who can build the structure, team, reporting, standards, and accountability required to support a growing field-service business.Key ResponsibilitiesDevelop and lead the company's marketing strategy across customer acquisition, contractor recruitment, service demand, market expansion, and brand growthBuild clear processes for marketing requests, campaign planning, production, approvals, launches, reporting, and performance reviewLead paid advertising across Google, Meta, LinkedIn, YouTube, TikTok, and other appropriate channelsAllocate marketing budgets across customer segments, service categories, geographic markets, and recruitment campaignsImprove lead quality, booked service opportunities, client conversion, contractor applications, and customer‐acquisition costConnect marketing activity to CRM records, qualified opportunities, signed clients, completed jobs, repeat business, contractor onboarding, and revenueBuild separate marketing strategies for property owners, property‐management companies, real estate operators, commercial clients, and field‐service professionalsDevelop repeatable launch plans for recent cities, service territories, and maintenance categoriesOversee SEO, local SEO, Google Business Profiles, service‐area pages, citations, backlinks, reviews, and technical website performanceImprove local search visibility for repair, maintenance, inspection, turnover, and property‐support servicesLead content, social media, video, photography, design, copywriting, job‐site stories, service education, and customer testimonialsEstablish standards for brand messaging, creative quality,



safety‐related communication, customer expectations, and public‐facing materialsBuild systems for review generation, negative‐review response, public complaints, service‐recovery communication, and reputation‐risk escalationOversee public relations, media coverage, partnerships, awards, events, community activity, and industry credibilityPartner with operations, dispatch, customer service, recruitment, finance, technology, and executive leadershipWork with CRM, analytics, development, website, automation, and AI teams to improve tracking, lead routing, attribution, follow‐up, and reportingIntroduce AI and automation where they can improve campaign output, lead handling, reporting, content workflows, recruitment marketing, or cost efficiencyBuild and manage a team that may include internal employees, offshore staff, agencies, freelancers, creators, media buyers, SEO specialists, and project‐based resourcesHire, coach, evaluate, and hold marketing team members accountableBuild dashboards covering advertising spend, qualified leads, service bookings, contractor applications, conversion, acquisition cost, local visibility, reviews, market growth, and revenue contributionIdentify underperforming campaigns, weak markets, poor lead quality, inaccurate tracking, inefficient spending, and execution problemsPresent leadership with clear findings, risks, recommendations, and resource requirementsRequired ExperienceMinimum 10 years of progressive marketing experienceAt least 5 of those years must have been in a senior marketing leadership roleRelevant senior roles may include Vice President of Marketing, Chief Marketing Officer, Head of Marketing, Marketing Director, Head of Growth, Agency Operations Director, or a comparable positionSenior leadership experience must include responsibility for strategy, budgets, team performance, execution, reporting, and measurable business outcomesExperience managing marketing across multiple markets, service areas, customer groups, business units, brands, or client accountsStrong experience in performance marketing, lead generation, growth marketing, multi‐location marketing, agency operations, or service‐based marketingExperience managing internal, remote, offshore, freelance, agency, and project‐based resourcesStrong paid‐media experience across Google Ads, Meta Ads, LinkedIn Ads, YouTube Ads, TikTok, retargeting, landing pages, funnels, and conversion trackingStrong understanding of lead quality, attribution, conversion, customer‐acquisition cost, budget optimization, and revenue reportingExperience connecting marketing activity to CRM data and confirmed business outcomesStrong SEO and local‐search experience, particularly across multiple cities or service areasExperience with reputation management, review generation, negative‐review response, PR, partnerships, events, and brand credibilityStrong understanding of brand positioning, customer trust, public messaging, creative direction, and service expectationsExperience working with developers, CRM teams, website teams, analysts, automation specialists, and technology vendorsPractical experience using AI and automation within marketing operationsExperience managing substantial marketing budgets, campaign performance, team productivity, and cost controlExperience building reporting systems,



approval processes, campaign playbooks, and quality‐control standardsStrong leadership, communication, organization, prioritization, and judgmentAbility to operate effectively in a fast‐moving, founder‐led environmentOntario or GTA-based candidates are preferredAbility to attend meetings, shoots, events, launches, and leadership sessions in Vaughan when requiredPreferred BackgroundProperty maintenanceHome servicesField servicesConstructionFacilities managementProperty managementReal estateContractor recruitmentSkilled‐trades marketingMulti‐location service businessesEmergency or time‐sensitive servicesLocal‐service lead generationMarketplace or network‐based businessesReputation‐sensitive customer servicesDirect maintenance‐industry experience is preferred but not required when the candidate has strong transferable experience in local‐service growth, customer acquisition, contractor recruitment, reputation, and multi‐market operations.The Ideal CandidateYou are a commercially focused marketing leader who understands how to grow a service business operating through field teams and local markets.You know that marketing success is not measured by clicks, impressions, or application volume alone. It must produce qualified service opportunities, reliable customers, strong contractor candidates, completed work, repeat business, and revenue.You can create structure across customer marketing, recruitment marketing, local‐market growth, content, reputation, and performance advertising without allowing the function to become fragmented.You are comfortable combining internal staff, offshore teams, agencies, freelancers, creators, AI, automation, and software while maintaining standards and accountability.You can identify poor lead quality, weak campaigns, inconsistent messaging, unreliable tracking, or underperforming resources and take corrective action quickly.You also understand that trust is critical in maintenance services. Customers are allowing field professionals into their properties, and the company's reputation depends on reliability, professionalism, communication, documentation, and service quality.What Success Looks LikeQualified customer and client opportunities increaseService bookings and signed commercial relationships growContractor recruitment produces stronger and more qualified applicantsMarketing activity is connected to completed jobs, repeat business, and revenueCustomer and contractor acquisition costs remain controlledAdvertising budgets are directed toward the strongest markets and service categoriesNew cities and service territories are launched using repeatable plansLocal search rankings and Google visibility improveReview volume, ratings, and public trust strengthenContent clearly explains services, standards, and customer valueMarketing and operations share reliable lead and performance dataTeams have clear ownership, deadlines, and performance expectationsLeadership receives accurate reporting and direct recommendationsThe marketing function can support growth without sacrificing quality or cost controlCompensationThe annual base salary for this position is up to C$160,000, based on the candidate's experience, qualifications, leadership history, and previous scope of responsibility.The role also includes up to C$60,000 in annual performance‐based incentive compensation. Total annual compensation may reach C$220,000 when the agreed performance objectives are achieved.The final package will consider the scale of the candidate's previous teams, budgets, markets, service portfolios, recruitment programs, and measurable growth results.See all open positions #J-18808-Ljbffr

📌 Vp Of Marketing Operations (Toronto)
🏢 Bridgepoint Maintenance
📍 Toronto