Sidetrade seeks a strategic VP of Demand Generation to lead their global initiatives aimed at increasing pipeline and driving sales in Europe and North America. This role emphasizes leadership and innovative marketing strategies.As the VP Demand Generation at Sidetrade, you will be responsible for developing and executing a comprehensive strategy that encompasses brand awareness to lead generation. Your role will involve building an exceptional demand generation team while collaborating with sales to ensure cohesive execution of ABM programs.
Effective management of the marketing technology stack is also essential to track results and optimize performance.Key Responsibilities:Drive the global demand generation strategy and revenue growthBuild and lead a dynamic demand generation teamCollaborate with Sales to align on goals and marketing campaignsImplement integrated multi-channel marketing strategiesReport on pipeline outcomes and budget managementRequirements:Over 8 years of experience in B2B SaaS marketingProven leadership in demand generation rolesSolid background in multi-channel marketing tacticsExperience in ABM with enterprise clientsStrong analytical skills for data-driven decision makingShape the future of demand generation at Sidetrade by leading cutting-edge initiatives and achieving significant pipeline growth.#J-18808-Ljbffr