Join a purpose‐driven winning team, committed to results, in an inclusive and high‐performing culture.The Role:As a Manager, Digital Performance, you will be responsible for planning, measuring, and managing digital performance of digital tactics, strategies and campaigns across multiple business lines, programs, and platforms (mobile, desktop, app). You will also be responsible for identifying, assessing, measuring, and supporting strategic initiatives as it relates to driving the growth of sales and/or revenue across Scotiabank's Canadian banking ecosystem.As part of Scotiabank's Digital Channels department, the Digital Performance team is responsible for leading annual fiscal planning, in‐year sales performance management and influencing strategic direction of online sales & revenue growth.The incumbent needs to be firmly rooted in objective data‐driven decision making, with a track record of ideating, executing, and measuring tactics that have material impact on sales & revenue growth. Your ability to transform data into compelling stories will influence product backlogs, priorities, and strategic decisions across business and technology teams.Is this role right for you?Lead performance management for assigned digital products, journeys, channels, and campaigns, ensuring clear visibility to performance against annual targets, forecasts, strategic objectives, and business priorities.Collaborate with business stakeholders and technical partners to establish trends, understand performance, identify opportunities for growth, and provide actionable insights to ensure that Scotiabank positively performs to our annual and strategic sales targets.Lead the development of executive‐ready performance narratives for monthly and quarterly business reviews, performance committees, scorecards, planning forums, and ad‐hoc senior leadership updates.Connect digital sales, funnel performance, marketing activity, customer behaviour, product changes, risk decisions,



and digital roadmap initiatives into a cohesive performance story.Champion data‐driven decision‐making and promote Data Literacy with partners and key stakeholders to raise the collective understanding of data, tools, etc. available to them.Investigate and become an expert in available data sources, transform and determine how they can be interpreted for analysis. Identify any gaps or pain points and develop a plan of action to address.Bridge data analytics with business goals by identifying clear "so what" action items and showcase how campaigns or business initiatives drive results.Leverage analytics, partner reports and vendor tools to support monthly reporting and ad‐hoc requests to generate insights in an effort to drive performance management across multiple business lines.Consistently seek and proactively suggest project ideas, data process improvements, new ways to use user data, value propositions and personalization to develop engaging and measurable campaigns.Drive acquisition goals by executing best‐in‐class tactics, recommending strategies and continuously optimizing within the agile digital framework.Direct day‐to‐day activities in a manner consistent with the Bank's risk culture and the relevant risk appetite statement and limits.Ensure effective operations of the respective area, adhering to operational risk, regulatory compliance, AML/ATF risk, and conduct risk frameworks.Do you have the skills that will enable you to succeed in this role?A bachelor's degree with 5+ years of experience in performance measurement or analytics (preferably in financial services or digital transformation). Masters, MBA, or PhD is an asset.Strong storyteller with the ability to translate complex data and performance trends into clear, concise, executive‐ready narratives and confidently present insights, recommendations, risks, and opportunities to leadership and cross‐functional stakeholders.Strategic thinking,



influencing without authority, stakeholder management, adaptability, and problem‐solving skills.Strong familiarity working with data sets and ability to drive insights.Proficiency in Excel, Power BI and PowerPoint for data analysis, visualization, and presentation. Experience with Adobe Analytics, Google Analytics and Salesforce is an asset.Proven ability to structure and interpret data from diverse sources to provide meaningful insights that influence business decisions.Team-oriented mindset to build strong partnerships across business, analytics, and technology teams to align on key KPIs, showcase opportunities or client pain points, and inspire action to drive growth via indirect influence.Experience in regulated industries, or within banking, is preferred. Experience with deposits, credit cards, investments, mortgages, business banking, lending, creditor insurance or other banking products is an asset.What's in it for you?Diversity, Equity, Inclusion & Allyship – an inclusive culture where every employee is empowered to reach their fullest potential and protected by bias‐free practices.Accessibility and Workplace Accommodations – commitment to creating an inclusive and accessible environment for everyone.Upskilling through online courses, cross‐functional development opportunities, and tuition assistance.Competitive Rewards program including bonus, flexible vacation, personal, sick days and benefits starting on day one.Community Engagement – opportunities for community engagement and belonging with programs such as hackathons, contests, Humans of Digital, and more.Location: Toronto, Ontario, Canada.At Scotiabank, we value the unique skills and experiences each individual brings to the Bank, and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including, but not limited to, an accessible interview site, alternate format documents, ASL Interpreter, or Assistive Technology) during the recruitment and selection process, please let our Recruitment team know. #J-18808-Ljbffr

📌 Manager Of Digital Performance (Toronto)
🏢 Scotiabank
📍 Toronto