Shape the future of Asana's Command product as our Product Marketing Director. This hybrid role focuses on scaling products and driving market momentum from offices in San Francisco, New York, or Vancouver.As a leader at Asana, you will own the go-to-market strategy and engage closely with Integrated Campaigns. Your expertise will help in developing targeted messaging for enterprise customers while driving impactful launches, and providing essential resources for Sales teams. Ideal candidates possess a deep understanding of developer needs and both PLG and SLG methodologies.Key Responsibilities:Define and lead go-to-market strategy executionDevelop compelling messaging for technical audienceDrive impactful product launches with measurable resultsEquip Sales with high-quality resources and materialsAnalyze performance data to refine strategiesRequirements:Over 8 years in product marketing within B2B techStrong technical depth with product knowledgeTrack record of scaling products effectivelyCollaborative experience with Product teamsInterest in leveraging AI and current technologiesHelp Asana's products achieve mass adoption by utilizing your strategic insight and market expertise as a Product Marketing Director.#J-18808-Ljbffr

📌 Asana Product Marketing Leadership Role (Vancouver)
🏢 Socket.dev
📍 Vancouver