Join WPP Media as the Director of Performance Strategy focused on commerce. Drive impactful performance media strategies across retail networks, marketplaces, and DTC channels for measurable business outcomes.In this senior role, you will lead the development of performance media strategies aimed at enhancing commerce across various platforms. Your expertise will guide the integration of these strategies into comprehensive media plans, ensuring alignment with client objectives. By overseeing measurement frameworks and collaborating with cross-functional teams,



you will optimize campaigns and drive growth.Key Responsibilities:Lead development and execution of performance media strategiesOversee commerce measurement frameworks for accuracyPartner with Media Planning for integrated strategiesIdentify creative approaches within emerging commerce channelsBuild strong relationships with key media partnersRequirements:Proven experience in performance marketing and eCommerce strategyStrong grasp of retail media networks and paid mediaAnalytical mindset for data-driven decision makingExcellent communication and collaboration skillsExperience with major commerce platforms highly desirableLead commerce media strategies and optimization initiatives to maximize performance and ensure client success at WPP Media.#J-18808-Ljbffr

📌 Director Of Commerce Performance Strategy (Montreal)
🏢 Socket.dev
📍 Montreal