Sr. Marketing Strategist, Lead Lifecycle ManagementJoin Esri's Marketing Operations team where you will manage the operational strategy that ensures marketing leads are captured and converted into real sales pipeline.Key ResponsibilitiesLead end-to-end lead lifecycle strategy and execution. Oversee how leads are captured, scored, routed, qualified, and accepted by sales. Ensure a consistent and repeatable experience from first touch, through opportunity creation across marketing programs and regions. Adapt processes to evolving business needs.Define and govern lifecycle standards and marketing–sales handoffs. Partner with sales operations teams and sales leadership to establish lifecycle stages, qualification criteria, acceptance standards, and service-level agreements. Maintain clear ownership transitions and shared expectations that enable alignment and accountability across teams.Manage lifecycle performance and drive continuous optimization. Track lead movement through the funnel to identify issues affecting speed-to-lead, conversion, and lead quality. Analyze lifecycle performance data to surface trends and improvement opportunities that strengthen pipeline contribution.Enable lifecycle visibility, systems alignment, and scalability. Collaborate with marketing analytics and marketing technology teams to ensure lifecycle reporting, dashboards, and system configurations accurately reflect lifecycle standards. Develop and maintain documentation and playbooks that support consistent execution and scalable growth as programs expand.Requirements8+ years of experience in marketing operations, revenue operations,



or a related role in a B2B organizationDemonstrated experience managing marketing lead lifecycle processes end to endExperience partnering with sales operations on lead definitions, routing, and pipeline processesFamiliarity with marketing automation platforms and CRM systemsStrong analytical skills with experience using lifecycle data to identify operational improvementsAbility to collaborate cross-functionally and influence alignment across marketing, sales, and operations teamsBachelor's degree in Marketing, Business, Analytics, or a related fieldOccasional travel may be required (up to ~25%); travel needs may vary based on business requirementsVisa sponsorship is not available for this posting. Applicants must be authorized to work for any employer in the U.S.Master's degree in marketing, business, analytics, or a related fieldExperience managing lead lifecycle management for B2B, SaaS enterprisesProficiency with Adobe Marketo Engage#LI-ONSITEEsri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and skilled growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.A reasonable estimate of the base salary range is #J-18808-Ljbffr

📌 Sr. Marketing Strategist, Lead Lifecycle Management (Ottawa)
🏢 NextGenEnergyJobs
📍 Ottawa