PurposeThe Senior UX Research & Product Designer reports to the Director, IT Product Management. Armstrong Collective is a world-class luxury travel experience delivering once-in-a-lifetime journeys through the most spectacular landscapes in North America. As we pursue our 2030 growth strategy, we are modernizing our digital commerce platform and adopting a product-led operating model to improve guest experience, commercial performance, and operational scalability. A central part of this transformation is redesigning how guests discover, configure, and purchase complex travel journeys — including multi-day itineraries, packages, partners, inventory availability, and dynamic pricing. We are looking for a senior UX Research & Product Designer to own and elevate the end-to-end digital guest experience across discovery, planning, booking, and transaction.Key Areas of AccountabilityEnd-to-End Experience DesignLead UX strategy and hands-on design from discovery through checkout and confirmationDesign booking flows including itinerary configuration, seat selection, pricing presentation, and paymentsSimplify multi-component travel products (rail, hotels, and add-ons) into intuitive interaction modelsResearch & Continuous DiscoveryEstablish and run a structured UX research practiceConduct usability testing, journey validation,



and post-purchase researchTranslate research and behavioral data into prioritized product opportunitiesPartner with Product Managers to test hypotheses and inform decisionsConversion & Transaction OptimizationImprove booking conversion and reduce abandonmentDesign pricing and availability experiences that build transparency and trustReduce friction in high-value checkout and payment flowsCross-Functional Product CollaborationWork embedded within agile product teamsPartner with Engineering on interactions tied to real system states (availability, inventory, payment)Collaborate with Revenue Management and Marketing on pricing and pre-booking experienceDesign Patterns & SystemsDefine scalable UX patterns for travel commerceContribute to the design system and ensure accessibility across devicesUX Center of ExcellenceAccountable for creating UX Center of Excellence for Armstrong Collective which would guide all future UX practices.Responsible for coaching and uplevelling on UX specialists.ExperienceRequired Skills & Experience8+ years UX research and product design experienceDirect experience with travel, airline, rail, cruise, or hospitality booking platformsProven improvement of ecommerce conversion and transactional flowsExperience working within product-led or agile organizationsStrong usability testing and journey mapping skillsExperience designing complex, multi-step transactional workflowsAbility to simplify high-consideration purchasing decisionsData-informed design using analytics and experimentationComfortable designing within systems involving inventory, pricing logic,



and paymentsExperience partnering closely with engineering teams and APIsFamiliarity with real-time or near-real-time interaction constraintsToolsAdvanced Figma (or equivalent) proficiencyUsability testing platformsAnalytics and A/B testing tools (e.G., GA, Amplitude)Work EnvironmentCorporate Office – Vancouver based; hybrid role with a minimum 3 days / week in the officeCompensationThe base salary offered for this role is $125,000 to $140,000 per annum and can vary based on job-related expertise, qualifications, experience and internal equity.Eligible for Armstrong Collective's discretionary bonus programEligible BenefitsArmstrong Collective supports our team members' health and wellness by providing a comprehensive medical plan with 100% employer paid premiums, some of which includes:Medical, Dental, Vision, Life InsuranceShort term disability, long term disability benefitsTravel emergency assistanceVacation time and sick timeUp to 5% RRSP and/or TSFA matchTwo complimentary annual train tickets after first year of employmentArmstrong Collective, Rocky Mountaineer and Canyon Spirit are an equal opportunity employer, driven by our values of creating meaningful moments, being one team, and achieving extraordinary outcomes.Our strong company culture supports our vision of a diverse, open, safe, and respectful workplace.We celebrate diversity and are committed to creating an inclusive setting for all team members.If you require any accommodation during the application process or throughout your employment, please let us know.We will work with you to ensure your needs are met and to create a supportive environment. #J-18808-Ljbffr

📌 Senior Ux Research & Design Lead (Vancouver)
🏢 DesignX Community
📍 Vancouver