Take charge of marketing analytics at Electronic Arts, focusing on engagement strategies that impact global franchises. This hybrid role is based in either Los Angeles or Vancouver.In the role of Director of Franchise Marketing Analytics, you will shape the analytics approach for major gaming titles. Collaborating closely with senior leadership, you will guide data-driven investment strategies and oversee a team of analysts. Your mission includes developing scalable frameworks that enhance insights into player behavior and marketing effectiveness.Key Responsibilities:Craft marketing analytics strategies for EA filmsAdvise on data-driven growth and engagement decisionsPartner with insights teams for strategic guidanceImplement frameworks for effective marketing experimentationManage application of marketing measurement methodologiesRequirements:10+ years in marketing analytics or related fieldsLeadership experience in analytics teams for global productsProficient in SQL and R or Python programmingExperience with data visualization platforms like Power BIBachelor's degree in a quantitative area or equivalentLead the charge in transforming marketing decisions through analytics at Electronic Arts.#J-18808-Ljbffr

📌 Director Of Analytics For Ea Entertainment (Vancouver)
🏢 Electronic Arts (EA)
📍 Vancouver