Our client is seeking a senior commercial leader to own and drive total national revenue performance. This is a true executive sales role with full accountability for growth, profitability, and market share across multiple revenue streams.Please note this prospect is open to candidates based in Vancouver, Calgary or the Greater Toronto AreaWe require proven senior level account management experience within the Canadian packaged goods industry, with direct ownership of relationships with major national grocery retailers.Candidates must have personally led and managed at least two of the following accounts: Walmart, Sobeys, or Loblaws.In addition, this position requires hands on direct sales management experience. You must have led people, owned targets, and driven results.CPG experience is mandatory. If you have not worked in packaged goods, this is not the right fit.This individual will lead the Canadian sales organization and deliver sustained, profitable expansion across Buy/Sell, Buy Back, 3P DSD, and 3P Services models.The OpportunityAs Director of Sales, you will:Own total national revenue performance and market share growthDevelop and execute integrated go to market strategiesLead national sales planning, forecasting, and performance trackingOversee national customer strategy across multiple revenue modelsOptimize vendor programs to drive Buy/Sell and Buy Back growthExpand 3P DSD and 3P Services through targeted acquisition and executionMobilize resources to close performance gaps and accelerate growthMonitor competitive activity and protect marginsThis role carries full accountability for revenue, margins, forecasting accuracy, and sales execution across Canada.Leadership ResponsibilitiesLead, coach,



and performance manage a geographically dispersed sales teamRecruit and develop top tier sales talentEnsure disciplined pipeline management and forecastingPartner closely with Operations to ensure seamless executionBuild succession strength and bench depth within the organizationMaintain high standards of professionalism, ethics, and accountabilityRequirementsCandidates must clearly demonstrate the following:CPG / Packaged Goods Industry Experience You must have 10 to 15 years of progressive sales leadership experience within the packaged goods or CPG industry. Premium or branded product experience is strongly preferred.Major Canadian Grocery Retailer Ownership Proven senior level account management experience with major Canadian grocery retailers is required. You must have had direct ownership of relationships with at least two of the following:SobeysLoblawsYou must have led and performance managed a sales team. This role requires proven experience leading, coaching, and holding accountable a national or geographically dispersed sales organization.Additional RequirementsMinimum 3 years of business development experienceDemonstrated success owning national revenue targets and delivering profitable growthStrong commercial and financial acumenExperience managing revenue, margins, forecasting, and budgetsStrong executive presence and ability to operate at senior customer levelsAnalytical, data driven, and performance focusedExperience leading change and improving sales processesPreferredExperience selling across multiple revenue modelsExposure to operationally driven businessesSAP B1 experienceIf you meet the required grocery ownership experience and have led high performing sales teams within the CPG sector, we would welcome a confidential conversation. #J-18808-Ljbffr

📌 Director Of Sales (Toronto)
🏢 Summit Search Group
📍 Toronto