Join Restaurant Brands International as the Senior Manager of Engagement and CRM, based in Toronto. Spearhead lifecycle strategies to transform member interactions at Tims Rewards.
As a senior leader in CRM and lifecycle marketing, your mission is to harness strategically crafted programs to foster deeper member relations and drive operational excellence. This role hinges on translating loyalty insights into concrete CRM strategies, ensuring high-quality execution across various channels to engage and win back customers. Work collaboratively with diverse teams, including creative, analytics, and Martech, to maximize lifecycle impacts.
Key Responsibilities:
• Define behavioral objectives for Tims Rewards lifecycle
• Oversee end-to-end CRM campaign execution




• Collaborate on creative brief development with Marketing
• Analyze and optimize campaign efficacy
• Enhance CRM process efficiency and standards
Requirements:
• 6–10+ years of CRM or loyalty program expertise
• Demonstrated skill set in executing comprehensive campaigns
• Deep understanding of member targeting and analytics
• Solid team-oriented and influencing capabilities
• Ability to utilize data for strategic decisions
Shape the future of Tims Rewards by cultivating meaningful customer experiences at RBI.
J-18808-Ljbffr

📌 Senior Manager Of Engagement & Crm Toronto
🏢 Tim Hortons
📍 Toronto