Relentlessly drive demand generation at Relay as a Segment Marketing Manager. Own vertical campaigns end-to-end, transforming financial clarity for small business owners in Toronto.Relay, a digital banking platform, is seeking a agile Segment Marketing Manager to lead targeted campaigns. You'll manage strategy, execution, and results, ensuring alignment across the marketing organization. This position requires an ability to coordinate various teams while focusing on quality and effectiveness in B2B demand generation efforts.Key Responsibilities:Own campaign framework for core verticals from strategy to launchManage a 12-month evergreen calendar of key activationsCollaborate across branding, content, and performance teamsTest new platforms for audience engagement at scaleEnhance conversion moments from landing page to nurtureRequirements:3–6 years in B2B demand generation or campaign managementProven ability to orchestrate multi-channel marketing effortsStrong cross-functional communication skillsDetail-oriented mindset for parallel project managementComfort in developing campaigns from scratchElevate Relay's marketing efforts through innovative segment campaigns and cross-functional collaboration.#J-18808-Ljbffr

📌 Segment Marketing Manager At Relay (Toronto)
🏢 Relay
📍 Toronto