Elevate Scribd's marketing strategies for Everand and Fable as a Product and Lifecycle Marketing Manager. Own campaign execution and brand positioning within a adaptable work model.In this hands-on role, you will drive lifecycle marketing efforts for Scribd's audiobook and book community platforms. You'll manage all stages of campaign creation, from strategy to execution, ensuring impactful launches tailored to the audience. Your ability to set metrics and track performance will be crucial for success and improvement.Key Responsibilities:Own the messaging and positioning for both platformsLead GTM strategy for product updates and launchesExecute campaigns within Iterable across various channelsEnsure alignment with lifecycle team communicationsDevelop metrics to report on campaign impactRequirements:6+ years in growth or product marketingProven experience in hands-on campaign executionFamiliarity with Iterable or similar platformsStrong written communication skillsAbility to analyze data for informed decisionsBring your deep marketing expertise to Scribd and help enhance reader engagement through effective lifecycle strategies.#J-18808-Ljbffr

📌 Product And Lifecycle Marketing Manager At Scribd (Vancouver)
🏢 Scribd
📍 Vancouver