Join Fairstone Bank as the Director of Marketing focusing on Direct Lending and lead the way in cutting-edge financial solutions. Your strategic leadership will be integral in achieving business objectives through effective marketing.
Reporting to the VP Marketing, you will be tasked with creating and executing strategies that elevate our lending portfolio. Your significant background in financial services will guide your work with marketing analytics to drive results in candidate outreach and digital campaigns.
Key Responsibilities:
• Create and manage strategic initiatives for Direct Lending
• Develop and implement go-to-market plans for lending products
• Drive high-quality lead generation and business growth
• Modernize the Direct Mail program for efficiency
• Foster team-oriented relationships across marketing channels
Requirements:
• 10+ years in progressive marketing roles
• Proven success in delivering go-to-market strategies
• Expertise in lending and acquisition marketing
• Robust leadership with focus on team growth
• Analytical approach to marketing performance
Shape the future of lending marketing at Fairstone Bank with your expertise.
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📌 Strategy Driven Marketing Director Toronto
🏢 Fairstone Bank
📍 Toronto