Lead the evolution of Group Perks marketing at Manulife. Your expertise will shape innovative strategies and drive customer engagement in this hybrid role.Manulife is seeking a VP to define a multi-year marketing strategy for Group Benefits and Affinity. This is a senior role emphasizing strategic leadership, market insights, and brand evolution to position Manulife as a market leader. Collaborate with various departments to drive measurable marketing outcomes and enhance consumer-grade experiences.Key Responsibilities:Define multi-year marketing strategies for Group BenefitsArticulate value beyond price, driving brand loyaltyAnticipate market trends impacting customers and partnersDevelop compelling narratives for diverse stakeholdersOptimize marketing funnels from awareness to retentionRequirements:15+ years of marketing leadership experienceStrong grasp of partnership marketingProven ability to lead large marketing teamsExcellent communication and storytelling skillsExperience in customer segmentation and analyticsTransform the Group Advantages landscape and enhance value propositions with innovation at Manulife.#J-18808-Ljbffr

📌 Vp Group Benefits Marketing At Manulife (Toronto)
🏢 Manulife Financial
📍 Toronto