Elevate your career as a Senior Manager in Lifecycle Marketing with Zynga in Toronto. Lead teams, innovate engagement strategies, and drive customer retention across multiple game genres.
As a Senior Manager at Zynga, you'll manage and develop a energetic team focusing on Lifecycle Marketing for diverse games like FarmVille™ and Zynga Poker™. This pivotal role requires you to be a data-driven leader and strategic thinker, facilitating cross-functional collaboration while defining objectives aligned with broader business goals. Your insights will guide the Lifecycle Team’s strategies and ensure alignment within the organizational vision.
Key Responsibilities:
• Manage a team of Managers and Specialists by providing direction
• Own planning and execution of Lifecycle strategies across genres




• Design nurture programs to enhance customer engagement
• Interpret data to develop insights improving retention
• Present performance reports to stakeholders with actionable recommendations
Requirements:
• Bachelor’s degree and 5+ years in CRM or Lifecycle Marketing
• 2+ years of experience managing teams
• Technical expertise in HTML, SQL, and CMS systems
• Experience with email deliverability and IP reputation
• Robust project management and organizational skills
Lead the evolution of Lifecycle Marketing strategies and foster player connections at Zynga.
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📌 Lifecycle Marketing Senior Manager At Zynga Toronto
🏢 Zyngacareers
📍 Toronto