Lead the lifecycle marketing for Tims Rewards in Toronto, Ontario, as a Senior Manager focused on CRM. Implement strategies that engage, reactivate, and retain members through insightful marketing initiatives.
You will be responsible for crafting the member journey from onboarding to engagement and winback as you manage the CRM strategies. The ideal candidate will bring a deep understanding of customer behavior, a strong campaign execution background, and the capability to test and learn to optimize results. This role requires cross-functional collaboration and a focus on measurable success in member engagement.
Key Responsibilities:
• Own lifecycle strategy and ensure behavior change
• Execute comprehensive CRM campaign plans across various channels




• Engage with Marketing Communications for optimal campaign creative
• Monitor and refine campaign performance metrics
• Strengthen operational processes in CRM execution
Requirements:
• 6–10+ years in CRM or lifecycle marketing
• Proven ability to build successful lifecycle programs
• Solid experience in executing digital CRM campaigns
• Solid knowledge of targeting and segmentation techniques
• Effective communication and stakeholder influencing skills
Drive member loyalty through savvy lifecycle management and effective CRM initiatives at Tims Rewards.
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📌 Senior CRM Manager for Tims Rewards (Ontario)
🏢 2105 The TDL Group Corp./ Groupe TDL
📍 Ontario