Elevate customer engagement with Zynga as a Senior Manager of Lifecycle Marketing. Oversee a diverse team while shaping multi-genre strategies for player retention and engagement.
In this role, you will manage and mentor a team of Managers and Specialists, ensuring alignment with wider business objectives. Your data-driven approach will shape lifecycle marketing initiatives across popular game genres like Slots, Racing, and Match-3. Collaborate with cross-functional teams to enhance strategies, boost player engagement, and ultimately support organizational goals.
Key Responsibilities:
• Lead and develop a team of Managers and Specialists
• Design nurture programs to boost customer retention
• Define go-to-market strategies for product launches




• Monitor technology adoption for improved efficiency
• Present performance findings to stakeholders
Requirements:
• Bachelor's degree with 5+ years in CRM or Lifecycle Marketing
• 2+ years managing teams, focusing on goal-setting
• Proficiency in HTML, SQL, and CMS tools
• Experience in email deliverability practices
• Solid analytical skills to improve conversion metrics
Drive player loyalty and enhance Zynga’s marketing impact by leveraging your leadership and analytical expertise.
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📌 Lifecycle Marketing Senior Manager At Zynga Toronto
🏢 Zynga
📍 Toronto