Canadian Tire Corporation, Limited ("CTC") is one of Canada's most admired and trusted companies. With more than 90 Owned Brands, over 1,600 retail locations, financial services, exemplary e-commerce capabilities, and exciting market-leading merchandising strategies, CTC is seeking a
Manager, Employer Brand & Activation
to join its team in Toronto, Ontario.This role leads the development and execution of CTC's employer brand strategy, including shaping the Employee Value Proposition (EVP), creating talent marketing campaigns, and championing diversity, inclusion, and belonging across all employer brand efforts.Responsibilities
Lead the development of CTC's employer brand strategy, including the articulation and evolution of the Employee Value Proposition (EVP)Create and execute integrated talent marketing campaigns across digital, social, and experiential channelsChampion diversity, inclusion, and belonging in all employer brand messaging and activation effortsCollaborate cross-functionally with Recruitment, HR, and Communications teams to ensure brand consistency across the candidate journeyDevelop compelling content including employee stories, videos,



and social media assets that authentically represent CTC's cultureMeasure and report on the effectiveness of employer brand initiatives using data and key performance indicatorsStay current on trends in employer branding, recruitment marketing, and the broader talent landscapeRequirements
Employer brand or talent marketing experience, ideally within a large, complex organizationStrong storytelling and creative skills, with the ability to translate company culture into compelling narrativesKnowledge of diversity, equity, and inclusion principles and how they apply to recruitment marketingExperience managing campaigns across multiple channels including social media, digital advertising, and eventsAnalytical mindset with the ability to use data to measure impact and refine strategiesExcellent collaboration and communication skills, with experience working across HR, Marketing, and Communications functionsBenefits
Competitive salaries and wagesStore discountsTriangle Learning Academy (supported learning)Canadian Tire Profit SharingRetirement and savings programs for eligible employeesEnhanced flex advantages including $5,000 per year in mental health advantages for perks-eligible employees and their familiesMental health tools and resources for all employees
J-18808-Ljbffr

📌 Manager, Employer Brand & Activation Winnipeg
🏢 Canadian Tire Corporation
📍 Winnipeg