Drive ResMed Canada’s marketing strategy as a Senior Marketing Manager focusing on sleep apnea solutions. Leverage your experience to enhance CPAP adoption and patient engagement across the country.
We are looking for a strategic Senior Marketing Manager to lead integrated marketing initiatives for ResMed’s Canadian market. This role requires a commercial mindset and the ability to collaborate with Sales, Product Marketing, and Cross-Functional teams to maximize growth in the sleep apnea category. The ideal candidate will have experience in crafting successful B2B and B2C strategies aligned with revenue objectives.
Key Responsibilities:
• Lead integrated provider and consumer marketing initiatives
• Develop province-specific marketing strategies and plans
• Drive omnichannel promotions focused on CPAP adoption
• Measure and optimize campaign performance using analytics
• Build relationships with healthcare specialists and KOLs
Requirements:
• Bachelor’s degree in Marketing or related field
• 8+ years of marketing experience in healthcare industries
• Solid knowledge of Canadian healthcare landscape
• Excellent analytical and leadership skills
• Proficiency in marketing reporting tools and platforms
Shape the marketing strategies that enhance patient adherence and engage consumers for ResMed Canada.
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