Who we areAt Rocky, we feel our best in nature and we feel our best when we nurture ourselves with nature. That's why for over 25 years we have been students of this glorious Earth—formulating everyday essentials that nurture your skin, body, and hair, all crafted with care here in the Canadian Rockies. Our 14 locations nationwide are designed to bring nature indoors. Crafted from natural materials, they guide customers through immersive sensorial experiences anchored by our signature sink—unique to each location. Growing our culture‐focused team means finding those who share the belief that we are a part in the greater ecosystem, working together to make a positive impact in our communities and for the Earth. Are you a natural fit for the new world of Rocky?The positionWe're looking for a Director, Digital and Ecommerce to help grow our ecommerce business and level up our digital marketing. This is a hands‐on role for an exceptional leader who loves building things, digging into data, and turning insights into clear, practical plans.The Director, Digital and Ecommerce leads ecommerce, technology, and performance marketing with a focus on building a scalable, efficient digital business that drives growth, builds loyalty, and keeps customers (and teams) genuinely happy.This position works Monday through Friday in either a fully remote or hybrid capacity from our workshop in Canmore, Alberta.What you'll be doingBuild and lead the teamBuild, develop, and lead the digital team (4‐6 direct reports) with clear goals, trust, and empathyComfortably move between strategy and execution when neededCollaborate closely with cross functional leaders across marketing, retail, operations, and production to deliver on shared goalsMentor the Customer Experience (CX)



Manager so that the frontline team feel as supported as the customers they servePlan and manage in‐house developer capacity to deliver infrastructure improvements and theme/front‐end code against a explicit roadmapOwn the numbersOwn eComm revenue, profit, and budgetWork alongside Sales Planning to lead forecasting, budgeting, and performance trackingIdentify and unlock recent growth opportunities across channels, lifecycles, and platformsBuild and maintain clear dashboards, KPIs, and a unified analytics and attribution setup, to translate data into insights that people can use to make smart decisionsChampion the digital experienceIdentify opportunities to connect with our customers and drive first purchases, repeat frequency and loyalty, across the current and future digital ecosystemLead conversion rate optimization and basket building opportunitiesOwn the eComm tech stack and roadmap for future improvementsDrive performance marketing and conversionDirect performance marketing strategy and execution across paid channelsOptimize customer acquisition channels and efficiencies to drive scalable incremental growthWork alongside the Senior Director, Marketing & Brand to shape the end‐to‐end customer journey, balancing performance with brand experience, as you grow repeat rate and lifetime valueOwn IT, platforms and marketplacesOwn our ecommerce platforms, websites, and core digital infrastructure, keeping things stable, scalable and cost‐effectiveIn partnership with the Executive Team, lead IT on platform decisions and long‐term tech roadmapOversee our cyber‐security needs, working with internal and external partnersLead our digital commerce strategy across potential platforms (marketplaces, TikTok Shop, and retail digital partners)



ensuring consistent storytelling and conversionSupport an evolving AI strategy that prioritizes human connections over shortcutsDoes this sound like you?An exceptional people leader who builds and nurtures teams through results‐oriented but empathetic leadership, and a focus on creating clarity and driving accountability amongst teamsA strategic thinker who knows how to prioritize, stay lean, and invest thoughtfullyA strong analyst who's comfortable digging into performance across the tech stack to deliver meaningful insightsA collaborative partner to brand, creative, product, and operations teamsA clear communicator who makes complex ideas easy to understand10+ years building and scaling digital commerce businesses with real ownership of technology, revenue and P&LA proven record of driving growth — scaling fast, fixing what's broken, or building from the ground upStrong experience running performance marketing at the execution levelExperience in beauty, wellness, or consumer brands is a plusExperience in high‐growth or early‐stage environments strongly preferredWhat's in it for you?This position pays between $130,000 - $160,000 per annum, with the opportunity to participate in the Director bonus planSignificant product discounts and quarterly allowancesSubsidized group medical and dental benefits for you and your familyShare in Rocky's success - The Excellent Game profit sharing programGenerous paid annual vacation and personal daysHealthy lifestyle support through an annual allowanceAccess to a dedicated Rocky coach to help you optimize your potentialThe opportunity to participate in Culture Club organized activitiesApplicationWe are accepting applications for the Director, Digital and Ecommerce position until a suitable candidate is found.Eligibility: Candidates must be legally authorized to work in Canada. #J-18808-Ljbffr

📌 Director, Digital And Ecommerce (Canmore)
🏢 Rocky Mountain Soap Company
📍 Canmore