Sales Manager (Canada) at TripleLift
About the role
TripleLift is on the lookout for a dynamic Sales Manager to spearhead our expansion efforts in the Canadian market. In this pivotal role, you will be responsible for nurturing and developing relationships with advertisers, while showcasing our creative advertising technology solutions designed to deliver measurable outcomes. Your expertise will be instrumental in driving growth and enhancing our presence in Canada's competitive advertising landscape.
Key facts
Location: Toronto, Ontario, Canada
Engagement: Full-time
What you'll do Cultivate and enhance relationships with Canadian advertisers and advertising agencies to foster long-term partnerships.
Advocate for TripleLift's diverse advertising solutions, which encompass Connected TV (CTV), retail media, and various open internet formats.
Provide guidance to clients on effectively utilizing our platform, including both TL Direct and managed service offerings.
Analyze media exposure data to connect it with tangible business results for our partners, ensuring they see the value of our services.
Collaborate with internal teams to gather insights and optimize campaigns, ensuring that client objectives are met or exceeded.
Develop and implement strategic sales plans that align with the company's growth objectives in the Canadian market.
Conduct market research to identify new business opportunities and stay ahead of industry trends that could impact our clients.
Prepare and deliver compelling presentations to clients, showcasing the benefits of our advertising solutions and how they can meet their needs.




Negotiate contracts and close deals, managing the entire sales process from initial contact through to final agreement.
Monitor and report on sales performance metrics, adjusting strategies as necessary to achieve targets.
Attend industry events and networking functions to represent TripleLift and build brand awareness within the Canadian advertising community.
Provide feedback to the product team based on client interactions to help shape future product offerings and enhancements.
Requirements Demonstrated experience in digital advertising sales or a similar media-related position, with a track record of success.
Comprehensive understanding of the Canadian advertising ecosystem, including key players and market dynamics.
Strong ability to articulate the advantages of programmatic media, creative advertising formats, and data-driven targeting strategies.
Proven experience managing the complete sales cycle, from initial prospecting to closing deals and maintaining client relationships.
Excellent communication and interpersonal skills, with the ability to engage effectively with a variety of stakeholders.
Strong analytical skills,



with the ability to interpret data and use insights to drive decision-making and strategy.
Nice to have Familiarity with programmatic advertising platforms and their functionalities.
Experience working with CTV and retail media ecosystems, understanding their unique challenges and opportunities.
Previous involvement in developing digital media sales strategies that have led to significant revenue growth.
Knowledge of campaign measurement techniques and performance optimization best practices.
Skills & tools Proficiency in programmatic advertising platforms and tools.
Familiarity with CTV and retail media advertising frameworks.
Strong understanding of digital media sales methodologies and strategies.
Experience with analytics tools for campaign measurement and performance tracking.
Practical notes This position is based in Toronto, Ontario, Canada, and requires a full-time commitment.
The salary for this role is competitive and commensurate with experience, reflecting the importance of the position within the company.
Candidates must be eligible to work in Canada and may need to provide documentation regarding their visa status if applicable.
TripleLift is committed to fostering an inclusive workplace and encourages applications from diverse backgrounds.
Interested candidates should prepare to demonstrate their sales achievements and provide examples of successful client engagements during the interview process.
META Company: TripleLift Title: Sales Manager (Canada) Listed location: Toronto, Ontario, Canada

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📌 Sales Manager (Canada) (Ontario)
🏢 TripleLift
📍 Ontario