Company Description Publicis is an omni-channel communications agency with over 600 employees across our Canadian operations.The office is the largest in our industry in Canada and boasts talent across various disciplines of marketing and advertising expertise. Publicis carries a balanced split of Canadian, U.S. and Global clients for which we are Agency of Record. Publicis supports a range of D&I; actions through our Driving Change team as well as giving back to the community through a long-standing participation in the Out of the Cold Program. With a strong, active and familial culture, Pub United is the agency’s social club, hosting events as wide reaching as Curling, Trivia Nights and more.
Job Description The VP Client Lead (CRM) will provide strategic oversight and direction on all client marketing activities for a group of accounts and help drive business growth by unlocking client’s business opportunities.
The VP Client Lead (CRM) will lead a team and be accountable for the realization of a major client. They are the key contact to senior clients and are responsible for all day-to-day operations and integration between the various Publicis divisions. The entire agency team, including the client services, creative, production and development departments, will rely on the VP Client Lead’s expertise and leadership throughout projects to assure appropriate distribution of resources, fluid communication, meeting deadlines and achieving clients’ business objectives and KPIs.
Responsibilities Account Leadership
Aware of overall status of all account activity but not necessarily all the details
Key contact person for strategic or broader business issues consultation
Focuses on major issues of strategic importance
Keeps things moving both within the agency and at the client
Work collaboratively within an inter-agency team (IAT) environment, coordinating with agency partners across disciplines to deliver integrated, cohesive marketing solutions
Leads an integrated and motivated team around client objectives ensuring that teams are skilled up and resourced appropriately.
Ensures realistic timelines are being set – is clear and precise about next steps
Always strives for decisions and resolution
Overall responsibility for maintaining agency standards and levels of service
Initiates significant actions to improve agency’s or client’s business
Identifies opportunities for and enables integration among Publicis divisions
Keeps agency management up-to-date on big picture account issues and opportunities
Makes tactical use of senior Publicis management to influence client
Client Relationship Management




Has a solid grasp of where agency work fits into client’s total operation – views client’s business from broadest perspective possible
Understand the client’s business thoroughly - understand global issues as well as marketing issues
Works with client in developing long-range marketing & communications plans, wherever possible
Identifies key players in client organization and focuses selling efforts on key decision-makers
Builds support by involving multiple client contacts in appropriate stages of strategy development, decision making and execution
Manages team to ensure they also build strong relationships with their counterparts to deliver outstanding client service.
Financial Management
Develops accurate project estimates, with input from extended team members (creative, project management, analytics, development, etc.)
Reviews and approves estimates developed by direct reports, prior to sending to client
Co-ordinates with finance, when required, to ensure they have a copy of approve estimates, invoices are sent in a timely manner and that bills are paid when due
Reports percent complete to finance each month, for revenue tracking
Leads development annual SOW, with input from extended team and EVP Mentorship
Delivers Performance Development reviews including development plans for direct reports; provide coaching to direct reports on a variety of topics on an ongoing basis.
Provides clear direction to Account team
Provide stimulus for new solutions to business problems
Assign responsibilities and accountability
Adopt a teacher/mentor role
Instills teamwork and unity
Manages conflict
Trains and develops direct reports
Strategic Management
Delivers innovative and ambitious, strategic solutions that balance client and agency values working closely with colleagues and clients.
Works with clients to define objective, set KPIs and ensure these are met.
Involved in/inputs on all major business decisions; position/strategic discussions, meetings, research, recommendations
Manages client relationship, contracts, financial issues
Identifies business development opportunities (current and new clients) - use knowledge of agency products and services to influence and contribute to innovative, ambitious and value drive solutions




Qualifications 12+ years of progressive CRM account management experience, including a minimum of 4 years leading teams in an agency environment
Proven leadership in CRM platform and marketing automation, including email, push, MMS, and SMS
Strong experience in cross-channel CRM marketing and the development of complex, multi-touch customer journeys
Demonstrated ability to motivate teams and lead the development of hyper-personalized, creative storytelling
Deep expertise in testing strategies, segmentation, and optimization
Ability to articulate strategic communications plans and develop recommendations that address client needs and challenges
Strong stakeholder management skills, with the ability to instill confidence and manage expectations internally and externally
Experience supporting new business efforts at the network or brand level
Consistent track record of client satisfaction and team performance
Solid financial acumen, with experience managing the overall financial health of accounts
Solid understanding of project management, planning, and creative production processes
Highly collaborative, with a strong ability to build positive, professional relationships across all levels of the organization
Effective negotiation skills
Creative, strategic, and conceptual thinker with a collaborative, solutions-oriented approach
Strong people leadership and team management skills, with demonstrated ability to supervise, delegate, and mentor staff
Additional Information Salary Transparency matters to us. The salary for this position is $180K per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.
AI Use
We use artificial intelligence (AI) tools to support parts of our hiring process, such as reviewing applications or analyzing resumes. These tools assist our recruitment team but never replace human decision-making. We believe in a human-first approach, where your experience and potential are recognized by people.
Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply. If you require a specific accommodation please contact Human Resources.

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📌 VP CRM (Ontario)
🏢 UNAVAILABLE
📍 Ontario