Shape Hootsuite's demand generation landscape as the Global Lead. Craft and execute strategies that enhance demand creation, targeting multiple market segments with precision.In this senior-level role, you will manage integrated programs that address the unique needs of Enterprise and Mid-Market customers. This position emphasizes collaboration with sales and marketing teams to translate insights into effective campaigns, while balancing the creation of demand and acceleration within the pipeline. Understanding market signals will be key to your strategy.Key Responsibilities:Execute coordinated demand generation programs aligned with business goalsOptimize funnel performance for increased conversion ratesUse intent and engagement data to guide marketing actionsCollaborate with sales to refine account-based marketing effortsCreate joint campaigns with strategic partnersRequirements:Senior-level experience in B2B demand generationProven ability in managing integrated programsFamiliarity with account intelligence platformsHistory of partnership marketing successStrong problem-solving and communication skillsElevate Hootsuite's marketing strategy by leading cutting-edge demand generation initiatives.#J-18808-Ljbffr

📌 Global Demand Generation Lead Hootsuite (Vancouver)
🏢 Hootsuite
📍 Vancouver