"The Marketing team is poised for unprecedented growth and prospect. We're in a very unique position where we've experienced tremendous success but are far from exhausting the whitespace around us. There is a unique opportunity to join a rising organization and make a significant and immediate impact." Mark Lynch - Senior Director, Demand GenerationAs VP, Customer Growth, you'll lead the function responsible for ensuring customers get measurable value from Absorb—from onboarding through expansion. You'll oversee customer education, customer marketing, adoption, and advocacy programs while building a world‐class customer learning experience through Absorb Academy, powered by our own platform. This role sits at the intersection of customer success and business growth, creating the conditions for stronger product adoption, deeper customer engagement, and long‐term revenue expansion. If you're energized by building programs that help customers succeed—and transforming that success into sustainable growth—this is an opportunity to shape a critical part of Absorb's future.What You'll DoDrive campaigns, communications, and programs that keep customers engaged, informed about new features, and aware of the full value of the platform. This is not just newsletters — it's a strategic function that directly impacts retention and expansion.Build and scale Absorb Academy as the flagship customer education experience — built entirely on our own LMS. Create certification programs, onboarding paths, and advanced training that drive product adoption and serve as a live showcase of our platform's capabilities.Own the programs, content,



and touchpoints that drive product adoption across the customer base. Partner with Product to identify usage gaps, build adoption playbooks, and ensure customers realize the full value of their investment. This is the foundation of gross retention.Build a community of customer champions. Create case studies, reference programs, and advocacy initiatives that support sales and marketing while deepening customer relationships.Partner with GTM and Sales to identify expansion opportunities surfaced through usage data and customer engagement. Create the materials and moments that turn satisfied customers into bigger customers.What You'll Bring10+ years in B2B SaaS, with at least 5 years leading customer success, customer marketing, enablement, or post‐sale functions at scaleDemonstrated track record of improving net revenue retention through product adoption and customer engagement programsExperience building customer education or academy programs—ideally using the company's own productStrong understanding of product‐led growth principles and how to drive adoption without relying solely on CSMsData‐driven: you use product usage data, health scores, and engagement metrics to prioritize where to investExperience in enterprise software (LMS,



HCM, EdTech, or adjacent markets preferred but not required)Cross‐functional collaboration: you partner naturally with Product, Sales, and GTM — this role sits at the center of the customer lifecycleAI fluency: you understand how AI agents and automation can enhance the customer experience and scale enablementWhat We OfferFully remote‐first work with flexible work arrangementsComprehensive Health and Wellness Benefits including retirement savings programs, eligibility for two different bonus plans, generous time off, comprehensive medical and dental benefits based on your country of locationNew Hire Equipment Allowance and monthly Flex Allowance to support your successEndless opportunity for career growth and internal mobilityEmployee driven DE&I programsAbsorb is proud to be an equal opportunity employer, we celebrate diversity and are committed to creating a safe and inclusive environment for all our people. All employment decisions are based on business needs, job requirements and individual qualifications. Should you require any accommodation during the recruitment process, please indicate this on your application and we will work with you to meet your accessibility needs. For any questions, please contact us at [email protected] candidates for this position will be subject to pre‐employment background screening, including a criminal record check and must be able to show proof of legal eligibility to work in the country they have applied to without sponsorship. #J-18808-Ljbffr

📌 Vp, Customer Growth (Ottawa)
🏢 Absorb Software
📍 Ottawa