Become the Lifecycle Marketing Strategist at Relay and drive customer success through creative self-serve acquisition methods. Help convert leads into impactful customer journeys.This role emphasizes strategy and execution in lifecycle marketing, focusing on nurturing leads from their first interaction to when they become registered users. You will design engaging multi-channel journeys using your deep understanding of customer segmentation to optimize onboarding and activation processes.



Your ability to analyze performance metrics will inform ongoing improvements and drive engagement.Key Responsibilities:Manage self-serve acquisition strategy from lead to registrationCreate multi-channel onboarding experiences for new usersConduct data-driven A/B testing for optimal conversion ratesCollaborate with teams to align marketing objectivesMaintain thorough documentation of marketing effortsRequirements:4-6 years in lifecycle marketing or CRMExperience in building effective onboarding programsFamiliarity with HubSpot and similar toolsStrong analytical skills and comfort with data layersCreative mindset in marketing copy and campaign strategyElevate Relay's marketing initiatives with your strategic vision and hands-on execution.#J-18808-Ljbffr

📌 Relay'S Lifecycle Marketing Strategist (Toronto)
🏢 Relay
📍 Toronto