Marketing Manager (British Columbia)

Marketing Manager (British Columbia)

07 Aug
|
Dailypay
|
British Columbia

07 Aug

Dailypay

British Columbia

Marketing Manager at Dailypay As a Marketing Manager at Dailypay, you will play a pivotal role in shaping our brand's narrative and driving our marketing initiatives. This position is designed for a creative and analytical thinker who can develop and execute comprehensive marketing strategies that resonate with our target audience. You will collaborate with cross-functional teams to enhance our market presence and ensure that our messaging aligns with our mission of providing innovative financial solutions. This is an exciting opportunity to make a significant impact in a fast-paced environment.
Key facts Location: Vancouver, British Columbia
Engagement: Full-time
Salary: Competitive, commensurate with experience
Visa: Open to candidates requiring work authorization
What you’ll do Develop and implement strategic marketing plans that align with Dailypay's business objectives and drive customer engagement.
Conduct market research to identify trends, customer needs, and competitive landscape, using insights to inform marketing strategies.
Manage and optimize digital marketing campaigns across various channels, including social media, email, and content marketing, to increase brand awareness and lead generation.
Collaborate with the sales team to create effective sales enablement materials and ensure alignment between marketing and sales initiatives.
Oversee the creation of engaging content, including blog posts, whitepapers, and case studies, that highlights Dailypay's value proposition and thought leadership.
Analyze campaign performance metrics and prepare reports to assess the effectiveness of marketing efforts, making data-driven recommendations for improvement.




Coordinate with external vendors and agencies to execute marketing projects, ensuring they are delivered on time and within budget.
Organize and participate in industry events, webinars, and conferences to promote Dailypay's services and network with potential clients.
Foster relationships with key stakeholders, including customers, partners, and industry influencers, to enhance brand loyalty and advocacy.
Stay updated on industry trends and emerging technologies to identify recent opportunities for marketing innovation.
Lead and mentor a team of marketing professionals, providing guidance and support to foster their professional growth.
Develop and manage the marketing budget, ensuring resources are allocated effectively to maximize ROI.
Requirements Bachelor's degree in Marketing, Business Administration, or a related field.
A minimum of 5 years of experience in a marketing role, preferably within the financial services or technology sector.
Proven track record of developing and executing successful marketing strategies that drive business growth.
Strong understanding of digital marketing channels and tools, including SEO, PPC, social media, and email marketing.
Excellent analytical skills with the ability to interpret data and derive actionable insights.




Exceptional written and verbal communication skills, with a knack for creating compelling content.
Experience in project management, with the ability to manage multiple projects simultaneously and meet deadlines.
Strong interpersonal skills and the ability to work collaboratively in a team-oriented environment.
Proficiency in marketing automation tools and CRM systems.
Nice to have Experience in the fintech industry or a deep understanding of financial products and services.
Familiarity with graphic design software and content creation tools.
Knowledge of customer journey mapping and user experience principles.
Previous experience managing a marketing team or mentoring junior staff.
Certifications in digital marketing or related fields.
Skills & tools Marketing automation platforms (e.g., HubSpot, Marketo)
Google Analytics and other web analytics tools
Social media management tools (e.g., Hootsuite, Buffer)
Content management systems (e.g., WordPress)
Basic graphic design skills (e.g., Adobe Creative Suite)
Strong proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Practical notes This position is based in Vancouver, British Columbia, and may require occasional travel for events or meetings.
Candidates must be eligible to work in Canada and may need to provide documentation for visa sponsorship if applicable.
Dailypay values diversity and encourages applications from individuals of all backgrounds.
The role may involve flexible working hours to accommodate project deadlines and team collaboration.

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📌 Marketing Manager (British Columbia)
🏢 Dailypay
📍 British Columbia

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