CIBC is seeking a Senior Marketing Business Analyst to enhance digital campaigns and client experiences. This hybrid role combines strategy, analytics, and Agile practices for impactful results.

In this position, you'll lead the execution of digital marketing campaigns across CIBC’s platforms, such as CIBC.com and Digital Banking. Your responsibilities will include applying Agile Marketing methodologies to improve workflows while driving personalization and testing initiatives. Collaborate with diverse teams to elevate performance through data-driven insights and continuous improvement efforts.

Key Responsibilities:
• Manage full lifecycle of digital marketing campaigns
• Utilize Agile Marketing principles for productive workflow




• Identify areas for process enhancement
• Analyze campaign data and generate reports
• Optimize digital performance using analytics tools

Requirements:
• Proven experience in a marketing analytics role
• Strong analytical and technical proficiency
• Excellent collaboration and communication skills
• Focused on timely delivery and client experience
• Ability to work in a hybrid environment

Maximize your impact at CIBC through data-driven marketing strategies and campaign excellence.
#J-18808-Ljbffr

📌 Senior Marketing Analyst at CIBC (Ontario)
🏢 CIBC
📍 Ontario