Performance Marketing Manager at relayfi About the role Relayfi is an innovative digital banking platform designed to empower small business owners with effective financial management tools. We are on the lookout for a Performance Marketing Manager to lead our advanced paid media initiatives, which currently operate with a substantial monthly budget ranging from $2 to $3 million.
Location: Toronto, ON (Hybrid)
Engagement: Full-time
Compensation: $117,000 - $143,000 CAD (Typical starting salary: $130,000 CAD)
Team: Marketing
What you'll do Conduct optimization and testing across various paid media channels, including paid search, YouTube, connected TV, and direct mail campaigns.
Analyze lifetime value (LTV) to customer acquisition cost (CAC) metrics to make informed budget reallocations based on performance signals and approval volumes.
Scale and manage relationships with a diverse portfolio of media partners within our publisher channel to enhance reach and effectiveness.
Develop and continuously improve our paid social media strategy to maximize engagement and conversion rates.
Manage daily interactions with advertising and media buying vendors to ensure alignment with our marketing goals.
Collaborate with the Brand team to translate performance insights into actionable creative strategies.
Utilize SQL and Metabase for data analysis, working closely with data scientists on marketing mix modeling to refine our approach.
Adapt marketing strategies to effectively support both self-serve (product-led growth) and sales-assisted acquisition efforts, ensuring a comprehensive approach to customer engagement.
Requirements A minimum of three years of experience managing a monthly advertising budget of at least $500,000, demonstrating your ability to handle significant financial resources effectively.
A proven history of successfully managing multiple paid channels concurrently, showcasing your versatility and strategic thinking.
Proficiency in SQL, with the capability to critically assess various attribution models,



including multi-touch attribution (MTA) and marketing mix modeling (MMM).
Strong ability to work independently in environments characterized by ambiguity, demonstrating initiative and resourcefulness in achieving objectives.
A proactive approach to identifying current marketing channels or audience segments without waiting for explicit direction, showcasing your entrepreneurial spirit.
Excellent analytical skills, with a focus on data-driven decision-making to enhance marketing performance.
Nice to have Experience in the fintech sector or with digital banking platforms, providing you with valuable industry insights.
Familiarity with advanced analytics tools and methodologies, enhancing your ability to derive actionable insights from data.
Previous experience in a startup environment, equipping you with the agility and adaptability needed for a fast-paced setting.
Knowledge of customer journey mapping and user experience design principles to inform marketing strategies.
Skills & tools Proficient in SQL for data querying and analysis.
Experience with Metabase for data visualization and reporting.
Strong understanding of paid search advertising strategies.
Familiarity with paid social media platforms and their advertising capabilities.
Knowledge of connected TV (CTV) advertising trends and strategies.
Experience with direct mail marketing techniques.
Understanding of marketing mix modeling (MMM) to evaluate the effectiveness of marketing spend.
Practical notes The interview process consists of four stages: an initial 30-minute talent screening, a 60-minute discussion with the Director of Demand Generation, a 60-minute session with the marketing team, and a final 45-minute in-person interview with company leadership.
All job offers are contingent upon successful completion of a background check and employment verification through Certn.
Relayfi is committed to flexible compensation adjustments and does not restrict these changes to annual cycles.
If you require any accommodations during the hiring process, please inform your Talent Partner to ensure a supportive experience.

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📌 Performance Marketing Manager (Ontario)
🏢 Relayfi
📍 Ontario