Senior Manager, Marketing at Cira. About the role Cira is seeking a dynamic and experienced Senior Manager of Marketing to join our team in Ottawa, Ontario. This full time position is pivotal in driving our marketing strategy and enhancing our brand presence in the digital landscape. The ideal candidate will possess a strong background in marketing management, with a proven track record of developing and executing successful marketing campaigns. You will lead a talented team, collaborate with cross-functional departments, and ensure that our marketing initiatives align with Cira's overall business objectives.
Key facts Location: Ottawa, Ontario Engagement: Full-time
What you'll do Develop and implement comprehensive marketing strategies that align with Cira's mission and business goals, ensuring a consistent brand message across all channels.
Lead a team of marketing professionals, providing mentorship, guidance, and support to foster their professional growth and enhance team performance.
Oversee the planning and execution of marketing campaigns, including digital marketing, content marketing, social media, and traditional advertising, to drive customer engagement and brand awareness.
Analyze market trends and consumer behavior to identify opportunities for new products and services, ensuring Cira remains competitive in the industry.
Collaborate with the product development team to create compelling marketing materials and product launches that resonate with our target audience.
Manage the marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
Establish key performance indicators (KPIs)



to measure the effectiveness of marketing campaigns and report on performance metrics to the executive team.
Build and maintain relationships with external partners, agencies, and vendors to enhance marketing efforts and expand Cira's reach.
Conduct market research to gather insights on competitors and industry trends, using this information to inform strategic decisions.
Organize and participate in industry events, webinars, and conferences to promote Cira's brand and establish thought leadership in the domain.
Ensure compliance with relevant regulations and standards in all marketing communications and activities.
Foster a culture of innovation within the marketing team, encouraging creative thinking and experimentation with new marketing tactics and technologies.
Requirements Bachelor's degree in Marketing, Business Administration, or a related field; a Master's degree is a plus.
A minimum of 7 years of experience in marketing, with at least 3 years in a managerial role.
Proven experience in developing and executing successful marketing strategies and campaigns across various channels.
Strong analytical skills, with the ability to interpret data and make data-driven decisions.
Excellent leadership and team management skills, with a track record of building and developing high-performing teams.
Exceptional written and verbal communication skills,



capable of conveying complex ideas clearly and persuasively.
Proficiency in digital marketing tools and platforms, including SEO, SEM, social media, email marketing, and analytics software.
Familiarity with budget management and financial forecasting related to marketing initiatives.
Ability to thrive in a fast-paced environment and manage multiple projects simultaneously.
Strong problem-solving skills and a proactive approach to overcoming challenges.
Nice to have Experience in the technology or internet domain, particularly in a non-profit or membership-based organization.
Knowledge of web development and design principles, with the ability to collaborate effectively with technical teams.
Familiarity with marketing automation tools and CRM systems.
Previous experience in managing brand partnerships and sponsorships.
A passion for community engagement and building relationships with stakeholders.
Skills & tools Marketing strategy development
Digital marketing and analytics
Team leadership and development
Budget management
Market research and analysis
Content creation and storytelling
Social media management
SEO and SEM strategies
CRM and marketing automation tools
Practical notes This position is based in Ottawa, Ontario, and may require occasional travel for events and conferences.
The salary for this role will be competitive and commensurate with experience.
Cira is committed to fostering a diverse and inclusive workplace and encourages applications from all qualified individuals.
Candidates must be eligible to work in Canada and may need to provide documentation for visa sponsorship if applicable.

#J-18808-Ljbffr

📌 Senior Manager, Marketing (Quebec City)
🏢 CIRA
📍 Quebec City