Associate Manager, CRM at HelloFresh About the role As an Associate Manager of Customer Relationship Management (CRM) at HelloFresh, you will play a pivotal role in enhancing customer engagement and retention strategies. This position is designed for an individual who is passionate about data-driven decision-making and has a strong background in CRM systems. You will collaborate with cross‑functional teams to develop and implement innovative campaigns that resonate with our diverse customer base. Your insights will help shape the future of customer interactions, ensuring that HelloFresh continues to deliver exceptional service and value.
Key facts Location: Toronto, Ontario, Canada
Engagement: Full‑time
Salary: Competitive, commensurate with experience
Visa: Open to candidates requiring work authorization
What you’ll do Develop and execute comprehensive CRM strategies that drive customer engagement and loyalty, utilizing data analytics to inform decisions.
Analyze customer data to identify trends and insights that can enhance the effectiveness of marketing campaigns and improve customer satisfaction.
Collaborate with the marketing team to create targeted email campaigns, ensuring messaging aligns with customer preferences and behaviors.
Monitor and report on key performance indicators (KPIs) related to CRM initiatives, providing actionable insights to stakeholders.
Work closely with the product and technology teams to optimize CRM tools and platforms, ensuring they meet the evolving needs of the business.
Lead A/B testing initiatives to evaluate the effectiveness of different marketing approaches, using results to refine strategies.




Manage customer segmentation efforts to tailor communications and offers to specific demographics and behaviors.
Foster relationships with external vendors and partners to enhance CRM capabilities and integrate new technologies.
Train and mentor junior team members, sharing best practices and fostering a culture of continuous improvement within the CRM team.
Stay updated on industry trends and emerging technologies in CRM, bringing innovative ideas to the table that can enhance HelloFresh's customer experience.
Participate in cross‑departmental projects that require CRM expertise, ensuring that customer insights are integrated into broader business strategies.
Contribute to the development of customer feedback mechanisms, ensuring that customer voices are heard and acted upon in product and service enhancements.
Requirements Bachelor's degree in Marketing, Business Administration, or a related field.
A minimum of 3 years of experience in CRM management or a related role, preferably within the e‑commerce or food industry.
Proficiency in CRM software and tools, with a solid understanding of data analytics and reporting.
Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly and persuasively.
Strong analytical mindset,



capable of interpreting data and translating it into actionable strategies.
Experience in managing email marketing campaigns and understanding customer segmentation techniques.
Ability to work collaboratively in a fast‑paced, dynamic environment, managing multiple projects simultaneously.
Proven track record of driving customer engagement and retention through innovative CRM strategies.
Familiarity with A/B testing methodologies and performance tracking.
Nice to have Experience with marketing automation platforms and tools.
Knowledge of SQL or other data manipulation languages for deeper data analysis.
Previous experience in the food delivery or subscription service industry.
Understanding of customer journey mapping and user experience principles.
Certification in CRM or digital marketing is a plus.
Skills & tools CRM software (e.g., Salesforce, HubSpot, or similar)
Data analytics tools (e.g., Google Analytics, Tableau)
Email marketing platforms (e.g., Mailchimp, Klaviyo)
A/B testing tools
Microsoft Office Suite (Excel, PowerPoint, Word)
Project management software (e.g., Asana, Trello)
Practical notes This position is based in Toronto, Ontario, and offers a competitive salary that reflects your experience and qualifications. HelloFresh is committed to fostering a diverse and inclusive workplace, and we encourage applicants from all backgrounds to apply. The role may require occasional travel for team meetings or industry events. If you are a proactive and analytical thinker with a passion for customer engagement, we would love to hear from you.

#J-18808-Ljbffr

📌 Associate Manager, CRM (Ontario)
🏢 HelloFresh
📍 Ontario