Elevate your career as a Senior Marketing Technology Manager at Upwork in Toronto. Lead performance marketing initiatives focusing on integration of AI processes and optimization for paid acquisition and SEO.

In this full time role, you will oversee technical frameworks for key marketing strategies, enhancing tagging, tracking, and data governance. Collaborate with various teams, including engineering and legal, while leading cross-functional projects to enhance data collection compliance and AI technology integration.

Key Responsibilities:
• Manage Google Tag Manager and tracking systems
• Develop browser-side and server-side measurement solutions
• Lead projects on customer data platform integrations




• Create AI-driven workflows for campaign personalization
• Document data flows and maintain Privacy Impact Assessments

Requirements:
• Extensive experience with Google Tag Manager and Analytics
• Technical expertise in SQL and data troubleshooting
• Proven track record of cross-functional project leadership
• Experience in AI technology integration
• Strong documentation skills related to privacy compliance

Make a lasting impact on Upwork's marketing technology by applying your expertise in AI, data management, and compliance.
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📌 Marketing Technology Senior Manager Toronto (Ontario)
🏢 Upwork
📍 Ontario