About the role Staff Brand Designer at Webflow. About the role Webflow is seeking a highly experienced Staff Brand Designer to lead the development and execution of our brand identity across a variety of digital and physical touchpoints. This role is central to shaping how our brand is perceived by users, partners, and the broader community. You will be responsible for translating strategic brand concepts into compelling visual and interactive experiences, with a particular focus on our marketing website, which functions as the primary gateway for most users to understand and engage with Webflow. Your work will involve close collaboration with cross-functional teams to ensure consistency, impact, and innovation in all brand representations. The ideal candidate will have a strong background in both brand design and web development, with a passion for pushing creative boundaries and integrating emerging technologies into brand experiences.
Key facts Location: CA Remote (BC & ON only); U.S. Remote Engagement: Full-time, Permanent Team: Brand Studio
What you'll do Lead the design and development of Webflow's marketing website, treating it as a dynamic, narrative-driven brand experience rather than just a collection of static pages. You will craft engaging user journeys that communicate our brand story effectively.
Express and extend Webflow's brand identity through motion, interaction, and behavior, ensuring that the brand system is integrated into reusable web components that can be leveraged across various digital assets.
Own the technical implementation of marketing surfaces, including content structure, content management, and publishing workflows, using Webflow itself as a sophisticated platform for building and managing these assets.
Maintain and enhance brand coherence across multiple channels, including marketing campaigns, conference materials, editorial content, and product interfaces, ensuring a unified brand voice and visual language.
Experiment with and incorporate emerging technologies such as artificial intelligence and agentic tooling into production workflows, sharing insights and best practices with the team to foster innovation.
Collaborate closely with marketing, product,



and engineering teams to efficiently launch campaigns, product updates, and new features while maintaining site performance, accessibility, and user experience standards.
Mentor other designers and marketers by sharing expertise, providing guidance on best practices, and building accessible, scalable systems that support the company's growth and creative ambitions.
Develop and refine brand guidelines, design systems, and templates that enable consistent application of brand elements across all touchpoints.
Advocate for user-centered design principles, ensuring that all brand experiences are engaging, accessible, and aligned with user needs and expectations.
Stay informed about industry trends, emerging technologies, and best practices in brand design, web development, and digital storytelling to keep Webflow at the forefront of innovation.
Requirements Bachelor's degree or equivalent practical experience in design, branding, web development, or related fields.
A minimum of 8 years of combined experience in brand design, web design, and web development, with a proven track record of leading complex projects.
Extensive experience designing marketing websites that prioritize narrative, user journey, and interaction, demonstrating a deep understanding of storytelling through design.
Deep expertise with the Webflow platform, including CMS, component systems, interactions, and performance optimization, with a portfolio that showcases this experience.
Experience contributing to brand initiatives beyond websites, such as campaigns, physical environments, or product design, demonstrating versatility and strategic thinking.
Demonstrated fluency in using AI and agentic tools for real-world production work, with examples of successful applications and creative workflows.
Comfort reading and adapting HTML, CSS, and JavaScript code,



enabling effective collaboration with technical teams and hands-on implementation when needed.
A compelling portfolio that highlights both strong identity design and high-traffic website development, including detailed explanations of architecture, user flow, and technical considerations.
Strong communication skills, with the ability to articulate design concepts clearly and collaborate effectively across teams.
A proactive, innovative mindset with a passion for pushing creative boundaries and exploring new technologies.
Nice to have A perspective on the future of web development, especially with regard to agentic and AI-powered tools, and how they can transform brand experiences.
Experience mentoring and developing design systems that scale across multiple projects and teams.
Knowledge of physical branding and environmental design, adding depth to integrated brand experiences.
Familiarity with analytics and data-driven design to inform and optimize brand strategies.
Skills & tools Webflow platform expertise, including CMS, interactions, and performance optimization
Brand system development and management
Web design and development skills (HTML, CSS, JavaScript)
Experience with AI and agentic tooling for creative workflows
Strong visual storytelling and motion design capabilities
Ability to create and maintain comprehensive design systems and style guides
Practical notes Compensation for this role is determined by geographic location, with specific pay ranges for U.S. Zones A, B, and C, and a separate range for Canada (BC & ON).
This position is eligible for Webflow's company-wide bonus program, recognizing individual and team contributions.
Webflow offers equity (RSUs), comprehensive health coverage, paid parental leave, flexible time off, wellness resources, 401(k) matching (U.S.), and monthly stipends to support employee well-being and growth.
The role requires on-site presence in the specified locations, as it is not remote or hybrid unless explicitly stated.
Candidates should be prepared to demonstrate their experience through a portfolio review and discuss how they have integrated emerging technologies into their work.

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📌 Staff Brand Designer (Manitoba)
🏢 Webflow
📍 Manitoba