07 Aug
|
Telesat
|
Quebec City
07 Aug
Telesat
Quebec City
Digital Marketing & Communications Associate at Telesat. About the role Telesat is seeking a skilled Digital Marketing & Communications Associate to enhance our online presence across various platforms, including web, social media, and search engines. This role involves collaborating closely with the Director of Corporate Communications to elevate brand visibility through effective content strategies and technical enhancements. The ideal candidate will play a pivotal role in shaping our digital narrative and driving engagement with our target audiences.
Key facts Location: Ottawa, Ontario
Engagement: Full Time
Hire Team: Corporate Communications
What you'll do Create engaging written and multimedia content tailored for both internal stakeholders and external audiences, ensuring alignment with corporate messaging.
Develop and manage a comprehensive content calendar to ensure consistent communication across all channels.
Oversee the organization's social media presence on platforms such as LinkedIn and X, including scheduling posts, publishing content, and tracking engagement metrics.
Regularly update and maintain the corporate website using WordPress, ensuring content is current and relevant.
Implement search engine optimization (SEO) strategies, which include conducting keyword research and making technical enhancements to web pages and press releases.
Optimize digital content to improve visibility in AI-driven search results, enhancing discoverability.
Utilize marketing automation platforms like Marketo to execute campaigns and generate insightful performance reports.
Analyze performance data from social media and web channels to derive actionable insights that inform future marketing strategies.
Collaborate with cross-functional teams to ensure alignment in messaging and branding initiatives.
Stay updated on industry trends and best practices in digital marketing and communications to continuously improve strategies.
Assist in the development of marketing materials and presentations for various stakeholders.
Participate in team meetings and contribute ideas to enhance overall marketing efforts.
Requirements A bachelor's degree in Marketing, Communications, Digital Media, or a related field is required.
A minimum of 3 to 5 years of professional experience in marketing or communications, preferably in sectors such as aerospace, telecommunications, technology, or defense.
Demonstrated experience managing corporate websites through WordPress or similar content management systems (CMS).
Solid understanding of SEO principles, keyword research methodologies, and web analytics tools.
Familiarity with marketing automation tools, including Marketo, HubSpot, or Pardot, is essential.
Solid writing, editing, and proofreading skills, with a keen eye for detail.
Must possess legal authorization to work in Canada.
Ability to obtain Reliability Status as per security clearance requirements.
Nice to have Experience with design tools such as Adobe Creative Suite or Canva for creating visual content.
Basic skills in photography or videography to support content creation efforts.
Previous experience in a corporate communications role or within the aerospace or telecommunications industries.
Skills & tools Proficient in WordPress for website management.
Knowledge of SEO techniques and AI search optimization strategies.
Experienced in managing social media platforms, particularly LinkedIn and X.
Familiar with marketing automation systems like Marketo, HubSpot, or Pardot.
Competent in web analytics to assess and improve digital marketing performance.
Strong background in content strategy development and execution.
Practical notes This position may require occasional travel for meetings, conferences, or other events.
The role offers a competitive salary and benefits package, reflecting the importance of this position within the organization.
Telesat is committed to fostering a diverse and inclusive work environment, encouraging applications from all qualified individuals.
Join Telesat and be part of a dynamic team dedicated to advancing our digital marketing efforts and enhancing our corporate communications strategy.
If you are passionate about digital marketing and have the skills to drive impactful communication initiatives, we would love to hear from you.
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📌 Digital Marketing & Communications Associate (Quebec City)
🏢 Telesat
📍 Quebec City