Elevate marketing initiatives as a Regional Marketing Specialist at Poka in North America. Focus on orchestrating impactful field events and multi-channel campaigns tailored for B2B SaaS environments.
In this role, you will orchestrate logistics for regional activations and collaborate with sales and product marketing teams. With 2 to 5 years of B2B SaaS experience, you will drive campaigns that enhance pipeline metrics and engage specific market segments. Your hands-on approach will optimize event performance while connecting global strategies to local execution.
Key Responsibilities:
• Coordinate logistics for trade shows and regional events
• Develop targeted account-based marketing initiatives
• Execute multi-channel campaigns across email and social media
• Analyze campaign performance to identify optimization areas
• Foster collaboration between sales and marketing teams
Requirements:
• 2–5 years in a B2B SaaS marketing role
• Proven event planning and coordination skills
• Experience with HubSpot and Salesforce
• Familiarity with account-based marketing tools
• Data-driven mindset for campaign execution
Transform engagement in the North American market through strategic events and impactful campaigns at Poka.
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