Senior Regional Marketing Specialist at Okta.
About the role We are looking for a dynamic and strategic individual to spearhead marketing efforts that align with our sales goals in Canada. In this position, you will be responsible for crafting and executing regional demand generation initiatives aimed at enhancing pipeline growth and achieving revenue objectives. Your expertise will play a crucial role in driving the success of our marketing strategies within the Canadian market.
Key facts: Location: Toronto, Ontario, Canada
Engagement: Full-time
Team: Americas Field Marketing
What you’ll do Develop and implement comprehensive marketing campaigns specifically designed for the Canadian audience, ensuring relevance and engagement.
Collaborate closely with the local sales team to ensure that marketing strategies are in sync with sales objectives and revenue targets.
Design and execute demand generation strategies that effectively build and nurture the sales pipeline in the region.
Oversee the entire lifecycle of regional marketing programs, from initial concept through to execution and analysis of results.
Analyze market trends and customer insights to inform marketing strategies and enhance campaign effectiveness.
Monitor and report on the performance of marketing initiatives, utilizing data to optimize future campaigns.
Coordinate with cross-functional teams to ensure cohesive messaging and branding across all marketing channels.
Manage budgets for regional marketing activities, ensuring efficient allocation of resources to maximize ROI.
Foster relationships with external partners and vendors to enhance marketing efforts and expand reach.
Conduct regular training sessions for the sales team to ensure they are equipped with the latest marketing materials and insights.
Stay updated on industry trends and competitor activities to maintain a competitive edge in the market.
Participate in trade shows and industry events to promote Okta's offerings and engage with potential customers.
Requirements A minimum of 5 years of experience in regional marketing or field marketing roles, preferably within the technology sector.
Demonstrated ability to drive pipeline growth through targeted marketing initiatives and campaigns.
Proven track record of collaborating effectively with sales teams to achieve revenue goals.
Robust organizational skills with the ability to manage multiple projects simultaneously while maintaining high standards of quality.
Excellent communication skills, both written and verbal, with the ability to convey complex ideas clearly.
A results-oriented mindset with a focus on achieving measurable outcomes and continuous improvement.
Nice to have Experience in the software or technology industry, particularly in SaaS marketing.
Familiarity with marketing automation tools and CRM systems to streamline marketing efforts.
Knowledge of digital marketing strategies, including SEO, SEM, and social media marketing.
Previous experience in managing budgets and analyzing financial performance of marketing campaigns.
Ability to speak French is a plus, given the bilingual nature of the Canadian market.
Skills & tools Proficiency in developing regional marketing strategies that align with overall business objectives.
Expertise in demand generation techniques to effectively attract and convert leads.
Strong sales alignment skills to ensure marketing efforts directly support sales initiatives.
Competence in pipeline management to track and optimize the sales process.
Familiarity with analytics tools to measure campaign performance and derive actionable insights.
Practical notes This full-time position is based in Toronto, Ontario, Canada, and offers a competitive salary commensurate with experience.
Candidates must be eligible to work in Canada and may require a work visa depending on their background.
The role is part of the Americas Field Marketing team, which focuses on driving growth and engagement across the region.