Direct message the job poster from hirequity Recruitment AgencySales Talent Recruiter | Founder of hirequity Recruitment Agency| HR Consultant | 5X Sales Leader | Join the Academy???? Recruiter Tips...TITLE: GM / VP of E-CommerceLOCATION: Toronto, ON (On-Site)BASE SALARY: TBD- aligned with experienceOTE: Performance-based bonus includedOTHER: Full benefits, wellness perks, leadership opportunity to build something from the ground upLooking for a growth-minded e-commerce leader ready to build a business-within-a-business.This is not your average VP role — this is an opportunity to shape, scale, and lead a digital commerce division backed by 30+ years of industry credibility and national reach. You'll get the infrastructure of a trusted brand with the autonomy of a startup.ABOUT THE OPPORTUNITY:You'll be responsible for building the e-commerce business from the ground up. From setting the strategy to leading the execution — everything from pricing and product roadmap to digital marketing and tech stack is in your domain. You'll own the P&L, develop high-performing teams, and collaborate across supply chain, marketing, and merchandising to deliver exceptional digital experiences.If you've led a DTC or omnichannel brand into profitable online growth — and you're looking for a blank canvas to do it again (with more support) — this is it.YOU'LL BE IN CHARGE OF:Developing and executing a go-to-market and long-term e-commerce strategyOwning and optimizing the P&L for digital channelsLeading cross-functional teams (tech, ops, marketing, supply chain) toward ambitious growth targetsDriving customer acquisition, retention, and loyalty with performance-based strategiesSelecting, managing, and evolving the e-commerce tech stack and vendor relationshipsOverseeing regulatory compliance, privacy standards,



and cybersecurity protocolsBuilding strategic partnerships and third-party integrations that fuel scalable growthDriving analytics, A/B testing, and experimentation to boost conversion and customer lifetime valueABOUT YOU:10+ years in e-commerce leadership with a track record of profitable scalingExperience in Apparel, Homegoods, Luxury Retail, or Omnichannel consumer brandsStrong P&L management and comfort operating at both strategic and execution levelsData-driven decision-maker who understands UX, retention, and digital funnelsEntrepreneurial, collaborative, and agile — thrives in fast-paced and evolving environmentsBonus: Background in launching current market entries or DTC modelsYOUR STYLE:You're scrappy but strategic. Visionary but grounded in KPIs. You build high-performance cultures, ask the hard questions, and turn insights into action.WHY THIS ROLE?You'll be the architect of a brand-new business arm with the backing of a legacy leader in the design space. You'll have the freedom to create — and the support to win.Seniority levelSeniority levelDirectorEmployment typeEmployment typeFull-timeJob functionJob functionMarketingIndustriesRetail and ManufacturingReferrals increase your chances of interviewing at hirequity Recruitment Agency by 2xSign in to set job alerts for "General Manager" roles.General Manager - Expression of InterestTransport and Communications General ManagerGeneral Manager (Ontario Federation of School Athletic Associations)Senior Vice President, Growth & DevelopmentGeneral Manager - Full Time (Scarborough)operations vice-president - goods production, utilities, transportation and constructiongeneral manager - goods production, utilities, transportation and constructionVice President, Pharmaceutical Sourcing and Commercial PartnershipsGlobal Director for Building Service Line & SustainabilityWe're unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

📌 General Manager, Ecommerce (Toronto)
🏢 hirequity Recruitment Agency
📍 Toronto